interactive game

In Fall 2014 and Spring 2015, I surveyed the reactions of N = 58 undergraduate students in three sections of a business course, who were invited to pilot-test a web-based, 3-D, interactive game. Entitled “Marketing Mayhem,” this UK-based game is designed to assess business students’ knowledge and application of ethical principles. I conducted descriptive analysis of the quantitative and qualitative data and found some mixed results on the suitability, usability and effectiveness of this 3-D game (as a tool for assessing of business ethics principles). Students suggested several improvements to the content and/or format of the game to make it more user-friendly and more tailored to US business ethics and related regulations. Implications for SLO assessment and curriculum development, as well as for business ethic game development were discussed.

Assessing Students’ Business Ethics Using a Web-based 3-D Game

In Fall 2014 and Spring 2015, I surveyed the reactions of N = 58 undergraduate students in three …