In Fall 2014 and Spring 2015, I surveyed the reactions of N = 58 undergraduate students in three sections of a business course, who were invited to pilot-test a web-based, 3-D, interactive game. Entitled “Marketing Mayhem,” this UK-based game is designed to assess business students’ knowledge and application of ethical principles. I conducted descriptive analysis of the quantitative and qualitative data and found some mixed results on the suitability, usability and effectiveness of this 3-D game (as a tool for assessing of business ethics principles). Students suggested several improvements to the content and/or format of the game to make it more user-friendly and more tailored to US business ethics and related regulations. Implications for SLO assessment and curriculum development, as well as for business ethic game development were discussed. by Hannah-Hanh D. Nguyen
Nguyen, H. (2015, April). Assessing Students’ Business Ethics Using a Web-based 3-D Game. Poster session presented at the Assessment for Curricular Improvement Poster Exhibit at the University of Hawai’i at Mānoa, Honolulu, HI.