Personal selling by hospitality and tourism firms engaged in business-to-business marketing. Emphasis will be placed on negotiation case studies, exercises, and role-plays. TIM majors only. A-F only. Pre: 101. Recommended: 304.
Personal selling by hospitality and tourism firms engaged in business-to-business marketing. Emphasis will be placed on negotiation case studies, exercises, and role-plays. TIM majors only. A-F only. Pre: 101. Recommended: 304.