VNR: Key tips for skin cancer prevention this summer

Link to video and sound (details below): https://go.hawaii.edu/6dF
**VOSOT script below for consideration**

WHAT:  With summer fast approaching, Hawaiʻi residents are expected to spend a lot more time in the sun. In Hawai;i alone, 10,000 people are diagnosed with skin cancer each year, according to the American Cancer Society. As the most common type of cancer in the U.S., it affects at least one out of every five adults within their lifespan, with excessive ultraviolet (UV) radiation exposure being the leading risk factor. Skin cancer is, however, also the most preventable form of cancer.

WHO: Kevin Cassel, associate researcher and associate professor with the Population Sciences in the Pacific Program at the University of Hawaiʻi Cancer Center provides essential tips for skin cancer prevention.

ADDITIONAL FACTS:

• There are three major types of skin cancer: basal cell, squamous cell and melanoma. Basal cell and squamous cell cancers occur in the base and upper layers of the skin, and are typically not life threatening. Out of the 5.4 million cases, about 3,000 people die each year. However, melanoma, which occurs in about 100,000 people each year in the U.S., is more virulent and has the propensity to be life threatening.
   
• UH Cancer Center in collaboration with the Friends of the UH Cancer Center launched a Skin Check Van that visits communities across the island to provide cancer prevention information for the public. Visit the website for upcoming events.
   
• UH Cancer Center is part of the National Cancer Institute's program and operates an information line (1 800-FOR-CANCER or 1-800-422-6237). Call to get more information about skin cancer prevention, screening treatment and supportive care. Visit cancer.gov or aad.org for additional resources including how to do a skin self-exam.

Link to video and sound (details below): https://go.hawaii.edu/6dF

B-ROLL: (50 seconds)
1:17-2:17 - Various scenes of people on Waikīkī beach, surfing

SOUND:
Kevin Cassel, associate professor/researcher, UH Cancer Center

(17 seconds)
Here in Hawaiʻi, because of our proximity to the equator, we get more exposure to direct ultraviolet radiation from the sun. So one factor is to make sure that we limit our time in the midday sun between the hours of 10 a.m. and 4 p.m. 

(19 seconds)
We don't want people to be afraid of the sun, but to be aware of the need to protect themselves, to seek shade, wear UV protective clothing, wear sunscreen when needed. And those types of factors will reduce overall risk for people getting skin cancers early on and later in life.

(19 seconds)
Sunscreen of a sun protection factor or SPF of 30 or higher, usually gives you an adequate amount of protection. Most importantly though is you want to have people reapply sunscreen. After two hours, you want to reapply and maybe more frequently if you're outdoors and you're engaging in athletic activities and things like that. 

(18 seconds)
Another factor is that people have various complexions and a lot of people who have darker complexions may underestimate their risk for skin cancer. So we want to make sure that people realize that everyone is at risk for skin cancer and should practice preventive behaviors.

VOSOT SCRIPT

INTRO
Memorial Day weekend marks the unofficial start of summer with many Hawaiʻi residents expected to spend a lot more time under the sun. Experts at the University of Hawaiʻi remind us about the need to protect ourselves from skin cancer.

VO
Kevin Cassel, an associate researcher at the UH Cancer Center, says every year 10,000 people in Hawaiʻi will be diagnosed with skin cancer. It affects at least 1 in 5 adults within their lifespan. Skin cancer is, however, also the most preventable form of cancer.

SOT
(Kevin Cassel, UH Cancer Center associate researcher/professor)

<“Here in Hawaiʻi, because of our proximity to the equator, we get more exposure to direct ultraviolet radiation from the sun. So one factor is to make sure that we limit our time in the midday sun between the hours of 10 a.m. and 4 p.m.”>

Cassel
<”We don't want people to be afraid of the sun, but to be aware of the need to protect themselves, to seek shade, wear UV protective clothing, wear sunscreen when needed. And those types of factors will reduce overall risk for people getting skin cancers early on and later in life.”>

VO
Cassel recommends sunscreen with an SPF of 30 or higher for an adequate amount of protection, and to reapply sunscreen after two hours or more frequently if you're outdoors and you're engaging in athletic activities. Taking these precautions will help reduce overall risk for getting skin cancers.