“I firmly believe that learning should be fun, collaborative, and memorable, forging strong relationships among students. It should inspire by showcasing real-world success stories, igniting hope, desire, and motivation. Learning must be challenging, instilling discipline and determination to improve continually.”

Table of Contents

• Showcase Video
• Teaching Philosophy
• Teaching Practice
• Impact
• Supplemental Material
  

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Showcase Video

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Teaching Philosophy

My teaching philosophy centers around fostering an environment where learning is an engaging, inspirational, challenging, meaningful, and conscious experience. I firmly believe that learning should be fun, collaborative, and memorable, forging strong relationships among students. It should inspire by showcasing real-world success stories, igniting hope, desire, and motivation. Learning must be challenging, instilling discipline and determination to improve continually. 

In my courses, I design rigorous yet supportive curricula that set students up for success while promoting self-discipline and focus. Every lesson, activity, and project is meaningful, adding value and purpose to students’ lives. Importantly, I emphasize that learning should promote consciousness, urging students to reflect on why they are acquiring knowledge and how they can utilize it for the common good. 

Ultimately, my teaching philosophy embodies the idea that teaching is learning, and educators must inspire by remaining open to learning themselves. It’s through our understanding of the purpose and importance of learning that we guide our teaching strategies effectively. In my courses, this philosophy finds expression through projects like digital marketing consulting, case competitions, interviews, and hack-a-thons, where students engage in practical, real-world experiences that align with these principles.

Teaching Practice

My teaching practice prioritizes client-centric learning experiences, placing students in the role of digital marketing consultants working with real clients. This approach informs my selection of teaching techniques and materials, resulting in an engaging, immersive, and practical educational journey. 

Client-Centric Orientation: 

My teaching begins with a careful client selection process, identifying organizations with genuine digital marketing challenges. Prior to project initiation, I conduct a comprehensive orientation session. This session introduces students to the client’s industry, objectives, and expectations, ensuring a clear understanding of the client’s needs from the outset. 

Learning Objectives and Assessment: 

To align with the client’s goals, I establish learning objectives that mirror the client’s objectives, creating a mutually beneficial partnership. Assessment methods encompass individual and group assignments, client presentations, and reports, offering a holistic evaluation of students’ performance. 

Phased Project Structure: 

The project unfolds in phases mirroring real digital marketing campaigns: Research, Analysis, Application, and Report/Presentation. Each phase has defined learning outcomes, enabling students to progressively build their knowledge and skills. 

Technology Integration: 

I leverage digital tools and platforms essential in contemporary marketing practice. These tools include Google Analytics, social media management platforms, and marketing automation software, allowing students to work with industry-standard technologies. 

Active Learning and Collaboration: 

Students collaborate in teams to replicate real-world agency-client dynamics, fostering active learning through problem-solving exercises, case studies, and peer reviews. This experiential approach helps students apply theoretical knowledge to practical scenarios. 

Feedback and Reflection: 

Ongoing feedback loops with the client and peers play a pivotal role in the learning process. These mechanisms enable students to refine strategies and adapt to evolving circumstances. Additionally, reflection journals encourage students to critically assess their experiences and identify areas for growth.

Inclusiveness and Equity: 

Recognizing diverse learning styles, I offer role flexibility within teams, enabling students to contribute their unique strengths. Group discussions and brainstorming sessions promote inclusivity, ensuring all voices are heard and valued.

Adaptation to Individual Learners:

Open communication channels with students facilitate understanding of their distinct needs, concerns, and learning paces. Individualized support, such as office hours and personalized guidance, ensures that students receive tailored assistance when facing challenges.

Assessment of Client Impact:

To measure the project’s effectiveness for the client, I incorporate feedback from the client and post-campaign performance metrics into the assessment process. This reinforces the real-world implications of students’ work and encourages a sense of

Accountability.

Continuous Improvement:

After project completion, students engage in post-project debrief sessions where they reflect on their experiences and contribute ideas for refining future iterations of the course. This feedback loop drives continual enhancements in the teaching practice. Overall, my teaching practice is grounded in the philosophy of experiential, client-centric learning. It is adaptable to learners at various levels, from undergraduates to advanced students, and can be tailored to suit diverse course levels and client needs. Through its emphasis on inclusivity, adaptability, and ongoing improvement, this approach ensures that every student engages deeply, achieving both quantitative and qualitative impacts for the client, while promoting equity and inclusivity in the learning process.

Impact

At the Shidler College of Business, we prepare our students for the industry. Thus, with a client-centric digital marketing project, student performance metrics reflect their readiness for careers in the dynamic and technical field of digital marketing:

1) Solid Foundation: An impressive 83% of the class achieved above-average performance, indicating that they possess a solid understanding of digital marketing concepts and practical skills.

2) Exceptional Achievers: Notably, 20% of the students received the highest commendation. They demonstrated exceptional skills by excelling in real-world client projects, consistently exceeding expectations, and innovatively meeting client goals.

This showcases their readiness for challenging roles.

4) Adaptability: The 77% improvement in grades from Phase 1 to Phase 2 underscores the students’ capacity to adapt, learn, and grow.This also supports the importance and effectiveness of a scaffolding approach to learning and instruction. In the rapidly evolving digital marketing landscape, this adaptability is crucial for staying current and Competitive.

5) Global Recognition: Two teams making it to the top 7 out of 242 globally, with one winning first place, demonstrates their ability to compete internationally. This recognition enhances their readiness for diverse and competitive work environments. This highlights the relevance and currency of the curriculum and the training that our students receive, ensuring their career readiness.

6) Technical Proficiency: Digital marketing demands technical skills highly valued by employers. The students’ exceptional performance implies competence in data analysis, SEO, social media advertising, and more.

7) Client-Centric Focus: Their ability to apply knowledge effectively to real client projects and deliver innovative solutions highlights their readiness to address real client needs and achieve results.

Ultimately, these performance metrics signal that our students are well-prepared and career-ready for the high-paced and technical world of digital marketing. Their strong foundations, adaptability, exceptional achievements, global recognition, technical skills, and client-centric focus make them attractive candidates for employers seeking individuals who can excel in this rapidly evolving field. Our students are poised to make a meaningful impact and thrive in digital marketing careers.

Supplemental Material

• Syllabus
• Assignment Instructions
• Rubric
• Additional Assessment Materials
  • Assessment Tool
  • Impact Assessment
  • Program Learning Objectives