Unit: Marketing
Program: Marketing (BBA)
Degree: Bachelor's
Date: Mon Oct 12, 2009 - 2:56:15 pm

1) List your program's student learning outcomes (SLOs).

Goals 1 through 4 are the same for ALL BBA students. 

Objectives listed under Goal 5 vary by major. 

Objectives for Marketing Majors are Listed below 

Marketing Objective 1: Students will demonstrate knowledge of basic issues in marketing and business in an international and/or Asian environment

Marketing Objective 2: Students will develop and demonstrate skills, e.g. marketing research skill, marketing communication skill, analytic skills necessary for their future success in a contemporary marketing environment

Marketing Objective 3:  Students will demonstrate an understanding of the marketing profession, its organization, its ethics and responsibilities, and the impact of external factors on current and emerging marketing issues

2) Where are your program's SLOs published?

Department Website URL:
Student Handbook. URL, if available online:
Information Sheet, Flyer, or Brochure URL, if available online:
UHM Catalog. Page Number:
Course Syllabi. URL, if available online:
Other: These will be listed on the Shidler College web site, by the end of the Fall 09 Semester

3) Upload your program's current curriculum map(s) as a PDF.

No map submitted.

4) What percentage of courses have the course SLOs explicitly stated on the course syllabus, department website, or other publicly available document? (Check one)


5) State the SLO(s) that was Assessed, Targeted, or Studied

Assessment for the Marketing major will be done beginning Fall 2009

6) State the Assessment Question(s) and/or Goal(s) of Assessment Activity


7) State the Type(s) of Evidence Gathered

Assessment will be based on the results of a pre-post test for majors

8) State How the Evidence was Interpreted, Evaluated, or Analyzed


9) State How Many Pieces of Evidence Were Collected


10) Summarize the Actual Results


11) Briefly Describe the Distribution and Discussion of Results


12) Describe Conclusions and Discoveries


13) Use of Results/Program Modifications: State How the Program Used the Results --or-- Explain Planned Use of Results


14) Reflect on the Assessment Process


15) Other Important Information


16) FOR DISTANCE PROGRAMS ONLY: Explain how your program/department has adapted its assessment of student learning in the on-campus program to assess student learning in the distance education program.

17) FOR DISTANCE PROGRAMS ONLY: Summarize the actual student learning assessment results that compare the achievement of students in the on-campus program to students in the distance education program.