Degree Program Assessment Reports : View Reports

Unit: Marketing
Program: Marketing (BBA)
Degree: Bachelor's
Date: Fri Nov 20, 2020 - 2:48:31 pm

1) Program Student Learning Outcomes (SLOs) and Institutional Learning Objectives (ILOs)

1. Communicate effectively in writing and oral presentations: Students will give an effective oral presentation.

2. Communicate effectively in writing and oral presentations: Students will write an effective report

3. Manage and use technology in a business setting: Students will explain information technology usage across different business processes and functions.

4. Manage and use technology in a business setting: Students will be able to evaluate the costs/benefits of applying technology in business.

5. Manage and use technology in a business setting: Students will be able to identify IT/data security and integrity issues.

6. Manage and use technology in a business setting: Students will be able to use IT to conduct quantitative data analysis.

7. Demonstrate an understanding of global business with an emphasis on the Asia Pacific region: Students will describe the common principles that characterize global business.

8. Demonstrate an understanding of global business with an emphasis on the Asia Pacific region: Students will identify and describe various comparative national risks within the context of analysis of Asia-Pacific settings.

9. Demonstrate an understanding of global business with an emphasis on the Asia Pacific region: Student demonstrates a knowledge of the Asia-Pacific region.

10. Demonstrate an understanding of global business with an emphasis on the Asia Pacific region: Students will describe how national cultures influence business practices and relationships.

11. Identify and analyze ethical issues: Identify different ethical frameworks that can be applied to business situations.

12. Identify and analyze ethical issues: Apply ethical frameworks to a business situation.

13. Identify and analyze ethical issues: Describe how culture influences ethical perspectives.

14. Identify and analyze ethical issues: Explain the boundaries and overlaps between ethics and law.

15. Identify and analyze ethical issues: Discuss the consequences of ethical choices.

16. Effectively apply skills in a functional specialization.

2) Your program's SLOs are published as follows. Please update as needed.

Department Website URL:

Student Handbook. URL, if available online:

Information Sheet, Flyer, or Brochure URL, if available online:

UHM Catalog. Page Number:

Course Syllabi. URL, if available online:

Other:

3) Please review, add, replace, or delete the existing curriculum map.

Curriculum Map File(s) from 2018:

File (03/16/2020)

4) For your program, the percentage of courses that have course SLOs explicitly stated on the syllabus, a website, or other publicly available document is as follows. Please update as needed.

1-50%

51-80%

81-99%

100%

5) Does the program have learning achievement results for its program SLOs? (Example of achievement results: "80% of students met expectations on SLO 1.")(check one):

Yes, on some(1-50%) of the program SLOs

Yes, on most(51-99%) of the program SLOs

Yes, on all(100%) of the program SLOs

6) Did your program engage in any program learning assessment activities between November 1, 2018 and October 31, 2020?

Yes

No (skip to question 17)

7) What best describes the program-level learning assessment activities that took place for the period November 1, 2018 and October 31, 2020? (Check all that apply.)

Create/modify/discuss program learning assessment procedures (e.g., SLOs, curriculum map, mechanism to collect student work, rubric, survey)

Collect/evaluate student work/performance to determine SLO achievement

Collect/analyze student self-reports of SLO achievement via surveys, interviews, or focus groups

Use assessment results to make programmatic decisions (e.g., change course content or pedagogy, design new course, hiring)

Investigate other pressing issue related to student learning achievement for the program (explain in question 8)

Other:

8) Briefly explain the assessment activities that took place since November 2018.

The department chair met with the college assessment coordinator and is working on updating major-specific SLO's and signature assignments

Instructors collected SLO data on 20% of students in BBA courses

We generally have a pre- post-test but did not this year due to COVID (see Q #13)

9) What types of evidence did the program use as part of the assessment activities checked in question 7? (Check all that apply.)

Artistic exhibition/performance

Assignment/exam/paper completed as part of regular coursework and used for program-level assessment

Capstone work product (e.g., written project or non-thesis paper)

Exam created by an external organization (e.g., professional association for licensure)

Exit exam created by the program

IRB approval of research

Oral performance (oral defense, oral presentation, conference presentation)

Portfolio of student work

Publication or grant proposal

Qualifying exam or comprehensive exam for program-level assessment in addition to individual student evaluation (graduate level only)

Supervisor or employer evaluation of student performance outside the classroom (internship, clinical, practicum)

Thesis or dissertation used for program-level assessment in addition to individual student evaluation

Alumni survey that contains self-reports of SLO achievement

Employer meetings/discussions/survey/interview of student SLO achievement

Interviews or focus groups that contain self-reports of SLO achievement

Student reflective writing assignment (essay, journal entry, self-assessment) on their SLO achievement.

Student surveys that contain self-reports of SLO achievement

Assessment-related such as assessment plan, SLOs, curriculum map, etc.

Program or course materials (syllabi, assignments, requirements, etc.)

Other 1:

Other 2:

10) State the number of students (or persons) who submitted evidence that was evaluated. If applicable, please include the sampling technique used.

45 students randomly selected

11) Who interpreted or analyzed the evidence that was collected? (Check all that apply.)

Course instructor(s)

Faculty committee

Ad hoc faculty group

Department chairperson

Persons or organization outside the university

Faculty advisor

Advisors (in student support services)

Students (graduate or undergraduate)

Dean/Director

Other:

12) How did they evaluate, analyze, or interpret the evidence? (Check all that apply.)

Used a rubric or scoring guide

Scored exams/tests/quizzes

Used professional judgment (no rubric or scoring guide used)

Compiled survey results

Used qualitative methods on interview, focus group, open-ended response data

External organization/person analyzed data (e.g., external organization administered and scored the nursing licensing exam)

Other:

13) Summarize the results from the evaluation, analysis, interpretation of evidence (checked in question 12). For example, report the percentage of students who achieved each SLO.

BBA Learning Goals	2016	2017	2018	2019	2020*
LG 1 Presentation Skills	94%	92%	96%	97%	98%
LG 2 Use of Technology	91%	90%	96%	98%	98%
LG 3 Global/Asia Business	93%	92%	90%	96%	96%
LG 4 Ethical Issues	98%	100%	94%	98%	98%
LG 5 Proficiency Across Disciplines	--	--	--	96%	100%

TERM	Spring 2016	SS 1 2016	SS 2 2016	Fall 2016	Spring 2016	SS 1 2016	SS 2 2016	Fall 2016
CLASS	BUS 312	BUS 312	BUS 312	BUS 312	MKT 391	MKT 391	MKT 391	MKT 391
TEST DATE	1/21/2016
# STUDENTS	185	28	31	187	71	14
WEIGHTED SCORE (MEAN)	8.49	9.36	8.13	8.58	6.75	14.29
STANDARD DEVIATION	3.14	2.52	2.72
LOWEST	0	4	2	0	0	11
HIGHEST	15	15	14	15	19	16

TERM	Spring 2017	SS 1 2017	SS 2 2017	Fall 2017	Spring 2017	SS 1 2017	SS 2 2017	Fall 2017
CLASS	BUS 312	BUS 312	BUS 312	BUS 312	MKT 391	MKT 391	MKT 391	MKT 391
TEST DATE
# STUDENTS	189	17	18	190	56	10	6	25
WEIGHTED SCORE (MEAN)	8.41	6.88	9.17	8.33	9.51	14.30	13.83	13.38
STANDARD DEVIATION		2.99	3.45			3.47	3.24
LOWEST	0	2	0	0	0	8	0	0
HIGHEST	16	12	15	15	19	19	19	15

TERM	Spring 2018	SS 1 2018	SS 2 2018	Fall 2018	Spring 2018	SS 1 2018	SS 2 2018	Fall 2018
CLASS	BUS 312	BUS 312	BUS 312	BUS 312	MKT 391	MKT 391	MKT 391	MKT 391
TEST DATE
# STUDENTS	186	43	33	171	68	14	8
WEIGHTED SCORE (MEAN)	8.20	8.83	10.33	8.14	13.19	15.21	11.63
STANDARD DEVIATION			3.55			2.83	2.78
LOWEST	0	4	4	0	0	0	6
HIGHEST	15	16	18	16	20	19	16

14) What best describes how the program used the results? (Check all that apply.)

Assessment procedure changes (SLOs, curriculum map, rubrics, evidence collected, sampling, communications with faculty, etc.)

Course changes (course content, pedagogy, courses offered, new course, pre-requisites, requirements)

Personnel or resource allocation changes

Program policy changes (e.g., admissions requirements, student probation policies, common course evaluation form)

Students' out-of-course experience changes (advising, co-curricular experiences, program website, program handbook, brown-bag lunches, workshops)

Celebration of student success!

Results indicated no action needed because students met expectations

Use is pending (typical reasons: insufficient number of students in population, evidence not evaluated or interpreted yet, faculty discussions continue)

Other:

15) Please briefly describe how the program used its findings/results.

over the past 5 years the the college has implemented 55 curriculum changes based of SLO performance, including launching 3 new masters programs. The three leading categories are technology, international focus and presentation skills

16) Beyond the results, were there additional conclusions or discoveries? This can include insights about assessment procedures, teaching and learning, and great achievements regarding program assessment in this reporting period.

1) Program Student Learning Outcomes (SLOs) and Institutional Learning Objectives (ILOs)

1. Communicate effectively in writing and oral presentations: Students will give an effective oral presentation.

2. Communicate effectively in writing and oral presentations: Students will write an effective report

3. Manage and use technology in a business setting: Students will explain information technology usage across different business processes and functions.

4. Manage and use technology in a business setting: Students will be able to evaluate the costs/benefits of applying technology in business.

5. Manage and use technology in a business setting: Students will be able to identify IT/data security and integrity issues.

6. Manage and use technology in a business setting: Students will be able to use IT to conduct quantitative data analysis.

7. Demonstrate an understanding of global business with an emphasis on the Asia Pacific region: Students will describe the common principles that characterize global business.

8. Demonstrate an understanding of global business with an emphasis on the Asia Pacific region: Students will identify and describe various comparative national risks within the context of analysis of Asia-Pacific settings.

9. Demonstrate an understanding of global business with an emphasis on the Asia Pacific region: Student demonstrates a knowledge of the Asia-Pacific region.

10. Demonstrate an understanding of global business with an emphasis on the Asia Pacific region: Students will describe how national cultures influence business practices and relationships.

11. Identify and analyze ethical issues: Identify different ethical frameworks that can be applied to business situations.

12. Identify and analyze ethical issues: Apply ethical frameworks to a business situation.

13. Identify and analyze ethical issues: Describe how culture influences ethical perspectives.

14. Identify and analyze ethical issues: Explain the boundaries and overlaps between ethics and law.

15. Identify and analyze ethical issues: Discuss the consequences of ethical choices.

16. Effectively apply skills in a functional specialization.

2) Your program's SLOs are published as follows. Please update as needed.

3) Please review, add, replace, or delete the existing curriculum map.

4) For your program, the percentage of courses that have course SLOs explicitly stated on the syllabus, a website, or other publicly available document is as follows. Please update as needed.

5) Does the program have learning achievement results for its program SLOs? (Example of achievement results: "80% of students met expectations on SLO 1.")(check one):

6) Did your program engage in any program learning assessment activities between November 1, 2018 and October 31, 2020?

7) What best describes the program-level learning assessment activities that took place for the period November 1, 2018 and October 31, 2020? (Check all that apply.)

8) Briefly explain the assessment activities that took place since November 2018.

9) What types of evidence did the program use as part of the assessment activities checked in question 7? (Check all that apply.)

10) State the number of students (or persons) who submitted evidence that was evaluated. If applicable, please include the sampling technique used.

11) Who interpreted or analyzed the evidence that was collected? (Check all that apply.)

12) How did they evaluate, analyze, or interpret the evidence? (Check all that apply.)

13) Summarize the results from the evaluation, analysis, interpretation of evidence (checked in question 12). For example, report the percentage of students who achieved each SLO.

14) What best describes how the program used the results? (Check all that apply.)

15) Please briefly describe how the program used its findings/results.

16) Beyond the results, were there additional conclusions or discoveries? This can include insights about assessment procedures, teaching and learning, and great achievements regarding program assessment in this reporting period.

17) If the program did not engage in assessment activities, please justify.