Sheena Iyengar
Social psychologist and professor of management at Columbia, Sheena Iyengar is among the world’s foremost experts on choice. She is the author of scores of scholarly articles and the award-winning The Art of Choosing, selected by the Financial Times as one of the Best Business Books of 2010. She has appeared twice on the TED mainstage and has been noted as one of the 50 Best Business Thinkers.