Qimei Chen is the Harold and Sandy Noborikawa Endowed Chair of Entrepreneurship, Marketing, and Information Technology, Professor of Marketing and Senior Associate Dean for Academic Affairs at the Shidler College of Business. She has had years of industrial experience, working for multinational corporations such as Siemens AG, MediaOne Group and DDB Worldwide. She is the recipient of many prestigious research awards such as the Juran Fellowship from the Joseph M. Juran Center for Research in Supply Chain, Operations, and Quality; the S. Tamer Cavusgil Award from the American Marketing Association; and the Best Article Award from the Journal of Consumer Research, a Financial Times Top 50 Journal.