Katherine White

Sauder School of Business | University of British Columbia | Canada

Dr. Kate White holds a Professorship in Consumer Insights, Prosocial Consumption, and Sustainability at the UBC Sauder School of Business. She is also the Senior Associate Dean of Equity, Diversity, Inclusion, and Sustainability and the Academic Director of the Peter P. Dhillon Centre for Business Ethics.

Kate’s research focuses on how to encourage ethical and sustainable consumer behaviours. She is the author of the Elusive Green Consumer in Harvard Business Review and 50 published articles topics related to the psychology of consumption and encouraging more sustainable consumer behaviours.

Kate was honored as one of the top 5 Marketing Researchers in the world by the American Marketing Association and has been inducted to the College of Arts and Sciences, Royal Society of Canada. She was recently awarded a Canada Clean 50 Award for thought leadership in the domain of sustainability, the UBC Killam Research Award, and the American Marketing Association’s Award for Responsible Research in Marketing.

Kate currently serves as Associate Editor for the Journal of Marketing Research and is on the editorial review boards of the Journal of Consumer Research, the Journal of Marketing, and the Journal of Consumer Psychology.

Kate has collaborated on various behaviour-change projects with organizations such as The City of Calgary, Starbucks, Lululemon, Proctor and Gamble, The Share, Reuse, Repair Initiative, TransLink, My Sustainable Canada, and United Way.

Selected publications

White, K., Habib, R., and Hardisty D. (2019) “How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework,” in press, Journal of Marketing.

White, K., Habib, R., and Hardisty D. (2019), “The Elusive Green Consumer,” Harvard Business Review, July-August, 124-133.

Simpson, B., Robertson, J., and White, K. (2019), “How Co-Creation Increases Organizational and Corporate Social Responsibility Engagement: The Role of Self-Construal,” accepted, Journal of Business Ethics.

Naylor-Reczek, R., Trudel, R., and White, K. (2018) “Focusing on the Forest or the Trees: How Abstract Versus Concrete Construal Level Predicts Responses to Eco-Friendly Products,” Journal of Environmental Psychology, 57, 87-98.

Simpson, B., White, K., and Laran J. (2018), “When Public Recognition for Charitable Acts Backfires: The Role of Consumer Self-Construal,” Journal of Consumer Research, 44 (6), 1257–1273.