Jochen Wirtz

National University of Singapore | Singapore

Jochen Wirtz is Vice Dean MBA Programmes and Professor of Marketing at the NUS Business School, National University of Singapore.  Dr Wirtz has published over 300 academic articles, book chapters and industry reports, including 6 features in Harvard Business Review. His over 20 books include Intelligent Automation: Learn How to Harness Artificial Intelligence to Boost Business & Make Our World More Human (2021), Services Marketing: People, Technology, Strategy (9th edition, 2022), and Essentials of Services Marketing (4rd edition, 2022).  With translations and adaptations for over 26 countries and regions, and combined sales of almost 1 million copies, they have become globally leading services marketing text books.

In recognition of his excellence in research and teaching, Professor Wirtz has received over 50 awards, including the Christopher Lovelock Career Contributions to the Services Discipline Award in 2019 (the highest recognition of the American Marketing Association (AMA) service community), the Academy of Marketing Science (AMS) 2012 Outstanding Marketing Teacher Award (the highest recognition of teaching excellence of AMS globally), and the prestigious, top university-level Outstanding Educator Award at NUS.  He also was the winner of the inaugural Outstanding Service Researcher Award 2010 and the Best Practical Implications Award 2009, both awarded by Emerald Group Publications.