Dana L. Alden

Editor, Journal of Sustainable Marketing

Professor Dana L. Alden completed his Ph.D. with an emphasis on consumer psychology in 1990 at the University of Texas Austin. Prior to his PhD studies, he worked as a marketing manager for Planned Parenthood and executive director of the Straub Medical Foundation His teaching interests include sustainable marketing, marketing research, and marketing communications. Over the years, Professor Alden has played leadership roles in the development, organizing, and management of the Shidler PhD, Vietnam Executive MBA, Global MBA, and Healthcare Executive MBA Programs.

Professor Alden’s research focuses on cross-cultural consumer behavior, global branding, healthcare, and most, recently, sustainable marketing. He has published in leading marketing journals such as the Journal of Marketing, the Journal of International Business Studies, and the Journal of International Marketing. His research on consumer healthcare decision making appears in quality journals such as Medical Decision Making, Social Science & Medicine, and Health Psychology. As testimony to his healthcare expertise, Professor Alden served as the chief international consultant for Marie Stopes International and The Atlantic Philanthropies on a successful, multi-year social franchising project in Vietnam.

Given increasing challenges posed by global warming, pollution, and supply chain inequity, Professor Alden recently added sustainable marketing to his research, teaching, and service interests. His original bachelor’s and master’s degrees concentrated on environmental studies, which aided his transition. In line with this focus, he developed and regularly offers a sustainable marketing course at the Shidler College of Business. He also serves as the co-founder and current co-chair of the American Marketing Association’s Sustainable Marketing SIG, co-chair of the Research Innovations in Sustainable Marketing Symposium (RISM2023), and editor-in-chief (EIC) of the Journal of Sustainable Marketing. Finally, in conjunction with his research team, he has several research projects underway that focus on sustainable consumption in the US and East Asia.

In his role as the EIC of the Journal of Sustainable Marketing, Professor Alden looks forward to working with scholars and practitioners around the world to ensure the development and diffusion of evidence-based theory and managerial applications that contribute to positively addressing the ESG issues threatening our world.