CB Bhattacharya

University of Pittsburgh | USA

CB Bhattacharya is the H.J. Zoffer Chair in Sustainability and Ethics at the Katz Graduate School of Business, University of Pittsburgh. He is a world-renowned expert in business strategy innovation aimed at increasing both business and social value. His research and teaching focus specifically on how companies can use underleveraged “intangible assets” such as corporate identity, reputation, corporate social responsibility and sustainability to strengthen stakeholder relationships and drive firm market value.

Prof. Bhattacharya has published over 100 articles and has over 39,000 citations per Google Scholar, placing him among the top 50 cited marketing academics per Google Scholar and the top 1% of marketing academics per a Stanford University study. His latest book entitled Small Actions Big Difference: Leveraging Corporate Sustainability to Drive Business and Societal Value was published by Routledge in 2019.  He is co-author of the book Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value and co-editor of the book Global Challenges in Responsible Business, both published by Cambridge University Press. He has served on the Editorial Review Boards and served as Editor of special issues of many leading publications. Prof. Bhattacharya is the founder of the Center for Sustainable Business at Pitt as well as the ESMT Sustainable Business Roundtable, a forum with more than 25 multinational members, aimed at discussing opportunities and challenges in mainstreaming sustainability practices within organizations. In 2007 he started the Stakeholder Marketing Consortium with support from the Aspen Institute.

Prof. Bhattacharya is part of a select group of faculty members that have been named twice to Business Week’s Outstanding Faculty list. He is on the #thinklist of the University of Bath, a list of influential faculty thinkers on issues of responsible business. He has won several best paper awards, teaching awards and research prizes. He was also a finalist for the Aspen Institute’s Faculty Pioneer Award in 2007. In addition, he received the Emory Williams Distinguished Teaching Award in 1995, the highest teaching award at Emory University.

He received his PhD in Marketing from the Wharton School of the University of Pennsylvania in 1993, his MBA from the Indian Institute of Management in 1984 and his Bachelors (with Honors in Economics) from St. Stephens College, Delhi in 1982. Before joining ESMT in 2009, he was the Everett W. Lord Distinguished Scholar and Professor of Marketing at the School of Management at Boston University. Before joining Boston University, he was on the faculty at the Goizueta Business School, Emory University. Prior to his PhD, he worked for three years as a Product Manager in Reckitt Benckiser plc.

Prof. Bhattacharya has conducted research and consulted for many organizations such as Allianz, AT&T, Bosch, Eli Lilly, E.ON, General Mills, Green Mountain Coffee, High Museum of Art, Hitachi Corporation, Procter & Gamble Company, Prudential Bank, Timberland and Unilever. As an expert in corporate responsibility and sustainability, he is often interviewed and quoted in publications such as Business Week, BBC, Forbes, Financial Times, Newsweek, The New York Times and The Economist and on TV stations such as Times Now, CBS and PBS. He frequently delivers keynote speeches or brings in his insights as a panelist at company, industry, and academic conferences and conventions.

 

Selected publications

Journal Publications (39,000+ citations per Google Scholar)

Bhattacharya CB, S Sen, LM Schons and M Neureiter (2022), Corporate Purpose and Employee Sustainability Behaviors, Journal of Business Ethics

Neuriter M and CB Bhattacharya (2021), Why do boycotts sometimes increase sales? Consumer activism in the age of political polarizationBusiness Horizons, 64, 5, 611-620

Bhattacharya, CB. (2020). Taking Ownership of a Sustainable FutureMckinsey Quarterly. 

Bhattacharya, CB. (2018). How to Make Sustainability Every Employee’s ResponsibilityHarvard Business Review. 

Du, S., Yu, K., Bhattacharya, CB, and Sen, S. (2017). The Business Case for Sustainability Reporting: Evidence from Stock Market Reactions. Journal of Public Policy & Marketing, 36(2), 313-330.

Bhattacharya, CB, and Polman P. (2017). Sustainability lessons from the front lines. Sloan Management Review 58(2): 71-78.

Sen, S., Du, S., and Bhattacharya, CB (2016). Corporate social responsibility: A consumer psychology perspective. Current Opinion in Psychology 10: 70-75.

Korschun, D., Bhattacharya, CB, and Swain, S. D. (2014). Corporate social responsibility, customer orientation, and the job performance of frontline employees. Journal of Marketing 78(3): 20–37.