Meet and develop collaborations with researchers from around the world who are interested in the critical issues of sustainable marketing such as circular supply chains, closing the green intention-behavior gap, and increasing fair trade practices by global corporations. RISM2023 welcomes both experienced sustainable marketing researchers and those who are new to the field and want to learn more about the tremendous number of opportunities for interesting and rewarding scholarship.1
A leading expert on sustainability will serve as the RISM2023 Keynote Speaker. Please watch for an announcement on this website regarding the RISM2023 Keynote Address. In addition, top experts in the field will chair paper presentation sessions and offer their insights on common themes and opportunities for future research within each track.3
Submit and present your sustainable marketing research, whether empirical, conceptual, or case study, either as an abstract or a full paper. Abstracts will be published in the RISM2023 Proceedings and full papers will be prioritized for publication consideration in the Journal of Sustainable Marketing.2
Our RISM2023 Planning Committee is working diligently to attract high quality submissions that are innovative and meaningful in terms of helping marketers address environmental, social, and governance (ESG) issues that comprise the heart of sustainable marketing. Researchers and practitioners who are interested in this area will gain very useful ideas that will lead to further advances in their research and managerial programs.4
Chief Sustainability Officer, Unilever | United Kingdom
Rebecca is the Chief Sustainability Officer of Unilever.
She is responsible for Unilever’s sustainability strategy and implementation globally. This includes embedding sustainability across the functions and divisions as well as heading external engagement, advocacy and partnerships across Unilever’s priority areas on climate & environment, health & wellbeing and the social agenda.
Rebecca is a Non-Executive Director at WSUP (Water and Sanitation for the Urban Poor), the Global Solidarity Fund and a member of the TENT Advisory Council .
Emory University | USA
Jagdish N. Sheth is Charles H. Kellstadt Professor of Business in the Goizueta Business School at Emory University. He is globally known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. Professor Sheth has over 50 years of combined experience in teaching and research at the University of Southern California, the University of Illinois at Urbana-Champaign, Columbia University, MIT, and Emory University.
Dr. Sheth is a recipient of the 2020 Padma Bhushan Award for literature and education, one of the highest civilian awards given by the Government of India. He is also a Fellow of the Academy of International Business (AIB); Fellow of the Association of Consumer Research (ACR); Fellow of the American Psychological Association (APA); Fellow of the American Marketing Association (AMA); Distinguished Fellow of the Academy of Marketing Science (AMS); and a Distinguished Fellow of International Engineering Consortium. Dr. Sheth is the recipient of an Honorary Doctorate in Science, awarded by the University of Illinois at Urbana-Champaign (2016), and Honorary Doctorate of Philosophy, awarded by Shiv Nadar University (2017). He is the recipient of all four top awards given by the American Marketing Association (AMA).
Dr. Sheth has been on the board of several companies including Norstan, Pacwest-Telecom, Cryocell International, Shasun Drugs and Chemicals, and WIPRO Limited. Over the 50 years, he has been advisor to numerous companies including Whirlpool, Motorola, Texas Instruments, Cox Communications, Rockwell International, AT&T, Bellsouth, WIPRO Consumer Care, Aditya Birla Group, L.M. Mittal (Avanta), E&Y, Square D, Ingram Micro, Hughes Corporation, and others. This has included mergers and acquisitions as well as strategic positioning or repositioning of the company.
His Rule of Three book has been the foundation for investment bankers and policy makers with respect to industry consolidation including horizontal mergers and acquisitions. Professor Sheth has authored or coauthored more than three hundred papers and several books including The Global Rule of Three: Competing with Conscious Strategy (2020), The Howard-Sheth Theory of Buyer Behavior (2020), Genes, Climate and Consumption Culture: Connecting the Dots (2017), Breakout Strategies for Emerging Markets (2016), The Sustainability Edge (2016), The 4 As of Marketing (2012), Chindia Rising (2011), Self-Destructive Habits of Good Companies (2007), Firms of Endearment (2007), Tectonic Shift (2006), The Rule of Three (2002), and Clients for Life (2000). His autobiography, The Accidental Scholar (2014), has inspired others in the areas of education and academic entrepreneurship.
Professor Sheth has been advisor to the Government of Singapore in repositioning the nation for the future. He has also been the policy advisor to the U.S. Government about the future of the telecommunications industry.
Dr. Sheth is the Founder of Center for Telecommunications Management (CTM) at University of Southern California (USC) which has now become an Institute. He is also Founder and Chairman of India, China, and America (ICA) Institute which analyzes the trilateral relationship and its impact on geopolitics, security, trade, and investment. He and his wife, Madhu Sheth, have established the Sheth Family Foundation to support several charities in India and in the United States. They have also established the Madhuri and Jagdish Sheth Foundation to support scholars and scholarship in the field of marketing. The Sheth Foundation supports the AMA-Sheth Foundation Doctoral Consortium, hosted annually by different universities. It also supports research in emerging fields through AMA, ACR, AMS, and AIB. Finally, Professor Sheth is the Founder and Chairman of the Academy of Indian Marketing (AIM) which supports research and scholarship among Indian scholars in marketing and management
For more details about Dr. Jagdish N. Sheth, please visit: https://www.jagsheth.com/
Editor, Journal of Sustainable Marketing
Professor Dana L. Alden completed his Ph.D. with an emphasis on consumer psychology in 1990 at the University of Texas Austin. Prior to his PhD studies, he worked as a marketing manager for Planned Parenthood and executive director of the Straub Medical Foundation His teaching interests include sustainable marketing, marketing research, and marketing communications. Over the years, Professor Alden has played leadership roles in the development, organizing, and management of the Shidler PhD, Vietnam Executive MBA, Global MBA, and Healthcare Executive MBA Programs.
Professor Alden’s research focuses on cross-cultural consumer behavior, global branding, healthcare, and most, recently, sustainable marketing. He has published in leading marketing journals such as the Journal of Marketing, the Journal of International Business Studies, and the Journal of International Marketing. His research on consumer healthcare decision making appears in quality journals such as Medical Decision Making, Social Science & Medicine, and Health Psychology. As testimony to his healthcare expertise, Professor Alden served as the chief international consultant for Marie Stopes International and The Atlantic Philanthropies on a successful, multi-year social franchising project in Vietnam.
Given increasing challenges posed by global warming, pollution, and supply chain inequity, Professor Alden recently added sustainable marketing to his research, teaching, and service interests. His original bachelor’s and master’s degrees concentrated on environmental studies, which aided his transition. In line with this focus, he developed and regularly offers a sustainable marketing course at the Shidler College of Business. He also serves as the co-founder and current co-chair of the American Marketing Association’s Sustainable Marketing SIG, co-chair of the Research Innovations in Sustainable Marketing Symposium (RISM2023), and editor-in-chief (EIC) of the Journal of Sustainable Marketing. Finally, in conjunction with his research team, he has several research projects underway that focus on sustainable consumption in the US and East Asia.
In his role as the EIC of the Journal of Sustainable Marketing, Professor Alden looks forward to working with scholars and practitioners around the world to ensure the development and diffusion of evidence-based theory and managerial applications that contribute to positively addressing the ESG issues threatening our world.
Associate Editor, Journal of Marketing
David specializes in the areas of strategy, global marketing, innovation, and international business. His work primarily focuses on working with executives to solve business problems. His work has been published in numerous journals including the Journal of Marketing Research, Journal of Marketing, Journal of International Business Studies, Strategic Management Journal, Journal of Operations Management, etc.
He has been recognized numerous times for the impact of his research and his productivity. He is ranked among the Top 2% of Marketing Scholars worldwide, covering around 7 million scientists in 22 major fields. He is the recipient of the 2021 S. Tamer Cavusgil Award, the 2021 Louis W. Stern Award, the 2019 Significant Contributions to Global Marketing Award presented by the AMA Global Marketing Special Interest Group, a two-time recipient of the Hans B. Thorelli Award (2018, 2015), as well as a two-time recipient of the AMA Global Marketing Special Interest Group’s Excellence in Research Award (2018, 2014). He has been recognized as one of the most productive scholars in two leading marketing journals (i.e., Journal of Marketing and Journal of Marketing Research) over the time period 2012-2021 (he was also recognized similarly in each of the last 9 rankings [2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020 and 2021]). He was ranked 1st worldwide in terms of publication output based upon proportional authorship and 5th in terms of citation impact in the international marketing literature (1995-2015). In 2017 he was recognized as one of the most prolific scholars in the Journal of International Business Studies over the time period 1970-2016. In 2010 he was named a “Rising Star” for the Economics & Business Discipline by Thomson Reuters for his impact in the field.
David is an award-winning educator focused on student engagement and experiential learning. At Texas A&M he has taught courses in marketing and brand strategy, innovation, and marketing analytics, in the undergraduate, MS Marketing, Professional MBA and Executive MBA programs. He is the recipient of the John D. and Dortha J. Withrow Teacher-Scholar Award (Michigan State University), Dennis Ching Teaching Excellence Award (University of Hawai’i at Manoa), the Outstanding Professor (University of Oklahoma), among others.
Prior to his career in academia, he worked for Hampton Pension Services, Inc. (acquired by Charles Schwab) and Paine Webber Securities, Inc. (acquired by UBS Group AG). While at Hampton Pension Services, Inc. he developed and executed customer relationship management programs, supervised and trained employees in areas of pension plan administration and trust accounting, and was responsible for the oversight and administration of defined contribution pension plans. At Paine Webber Securities, Inc. he developed and implemented customer service and sales management programs, and executed technical and fundamental equity valuation models.
Select Research Publications
Griffith, David A., Hannah S. Lee and Goksel Yalcinkaya (forthcoming), “Understanding the Relationship Between Advertising Spending and Happiness at the Country Level,” Journal of International Business Studies.
Zheng, Xu (Vivian), David A. Griffith, Ling Ge and Uri Benoliel (2020), “Effects of Contract Ambiguity in Interorganizational Governance,” Journal of Marketing, (84(4), 147-167.
Lee, Hannah S. and David A. Griffith (2019), “Social Comparison in Retailer-Supplier Relationships: Referent Discrepancy Effects,” Journal of Marketing. 83(2), 120-137.
Cillo, Paola, David A. Griffith and Gaia Rubera (2018), “The New Product Portfolio Innovativeness-Stock Returns Relationship: The Role of Large Individual Investors’ Culture,” Journal of Marketing, 82(6), 49-70.
Griffith, David A., Jessica J. Hoppner, Hannah S. Lee and Tobias Schoenherr (2017), “The Influence of the Structure of Interdependence on the Response to Inequity in Buyer-Supplier Relationships,” Journal of Marketing Research, 54(1), 124-137.
Dean, Tereza, David A. Griffith and Roger J. Calantone (2016), “New Product Creativity: Understanding Contract Specificity in New Product Introductions,” Journal of Marketing, 80(2), 39-58.
Dahlquist, Steven H. and David A. Griffith (2014), “Multidyadic Industrial Channels: Understanding Component Supplier Profits and Original Equipment Manufacturer Behavior,” Journal of Marketing, 78(4), 59-79.
Seggie, Steven H., David A. Griffith and Sandy D. Jap (2013), “Passive and Active Opportunism in Interorganizational Exchange,” Journal of Marketing, 71(6), 73-90.
Hoppner, Jessica J. and David A. Griffith (2011), “Clarifying the Performance Payoff of Relational Behavior,” Journal of Marketing Research, 48(5), 920-928.
Kim, Stephen K., Richard G. McFarland, Soongi Kwon, Sanggi Shon and David A. Griffith (2011), “Understanding Governance Decisions in a Partially Integrated Channel: A Contingent Alignment Framework,” Journal of Marketing Research, 48(3), 603-616.
Rubera, Gaia, Andrea Ordanini and David A. Griffith (2011), “Incorporating Cultural Values for Understanding the Influence of Perceived Product Creativity on Intention to Buy: An Examination in Italy and the U.S.,” Journal of International Business Studies, 42(4), 459-476.
Cui, Anna Shaojie, Roger J. Calantone and David A. Griffith (2011), “Strategic Change and Termination of Inter-firm Partnerships,” Strategic Management Journal, 32(4), 402-423.
Zhang, Chun, John W. Henke, Jr., and David A. Griffith (2009), “Do Buyer Cooperative Actions Matter Under Conditions of Relational Stress? Evidence from Japanese and U.S. Assemblers in the U.S. Automotive Industry,” Journal of Operations Management, 27(6), 479-494.
Narasimhan, Ram, Anand Nair, David A. Griffith, Jan Stentoft Arlbjørn and Elliott Bendoly (2009), “Lock-in Situations in Supply Chains: Exploring Strategies under a Social Exchange Theory-Economic Modeling Joint Approach,” Journal of Operations Management, 27(5), 374-389.
Seggie, Steven H. and David A. Griffith (2009), “What Does it Take to Get Promoted in Marketing Academia? Understanding Exceptional Publication Productivity in the Leading Marketing Journals,” Journal of Marketing, 73(1), 122-132.
Griffith, David A., S. Tamer Cavusgil and Shichun Xu (2008), “Emerging Themes in International Business Research,” Journal of International Business Studies, 39(7), 1120-1235.
Hult, G. Tomas M., David J. Ketchen, Jr., David A. Griffith, Carol A. Finnegan, Tracy Lee Gonzales-Padron, Nukhet Harmancioglu, Ying Huang, M. Berk Talay and S. Tamer Cavusgil (2008), “Data Equivalency in Cross-Cultural International Business Research: An Assessment and Guidelines,” Journal of International Business Studies, 39(6), 1027-1046.
Hult, G. Tomas M., David J. Ketchen, Jr., David A. Griffith, Brian R. Chabowski, Mary K. Hoffman, Bernadine Johnson Dykes, Wesley A. Pollitte and S. Tamer Cavusgil (2008), “An Assessment of the Measurement of Performance in International Business Research,” Journal of International Business Studies, 39(6), 1064-1080.
Lages, Luis Filipe, Sandy Jap and David A. Griffith (2008), “The Role of Past Performance in Export Ventures: A Short-term Reactive Approach” Journal of International Business Studies, 39(2), 304-325.
Griffith, David A. and Robert F. Lusch (2007), “Getting Marketers to Invest in Firm-Specific Capital,” Journal of Marketing, 71(1), 129-145.
Griffith, David A., Michael G. Harvey and Robert F. Lusch (2006), “Social Exchange in Inter-organizational Relationships: The Resulting Benefits of Procedural and Distributive Justice,” Journal of Operations Management, 24(2), 85-98.
Griffith, David A. and Matthew B. Myers (2005), “The Performance Implications of Strategic Fit of Relational Norm Governance Strategies in Global Supply Chain Relationships,” Journal of International Business Studies, 36(3), 254-269.
Tihanyi, Laszlo, David A. Griffith and Craig J. Russell (2005), “The Effect of Cultural Distance on Entry Mode Choice, International Diversification, and MNE Performance: A Meta-Analysis” Journal of International Business Studies, 36(3), 270-283.
Griffith, David A. and Michael G. Harvey (2001), “A Resource Perspective of Global Dynamic Capabilities,” Journal of International Business Studies, 32(3), 597-606.
Griffith, David A., Michael Y. Hu and John K. Ryans, Jr. (2000), “Process Standardization Across Intra- and Inter-cultural Relationships,” Journal of International Business Studies, 31(2), 303-324.
Associate Editor, Journal of Marketing
Karen Page Winterich is Gerald I. Susman Professor in Sustainability and professor of marketing at Smeal College of Business, Pennsylvania State University. Winterich conducts research in the area of consumer behavior, with specific interests in consumers’ sustainable behaviors. Her primary research includes: investigating the effect of consumer identities on product preference and donations, strategies for increasing sustainable behavior particularly regarding disposition, recycling, and repair, and understanding the role of morality in the marketplace. Much of her work pertains to companies seeking to enhance their sustainability strategy as well as non-profit and government organizations.
Her research is published in Journal of Marketing, Journal of Consumer Research, and Journal of Marketing Research, among others. She received the MSI/H. Paul Root Award for her 2019 Journal of Marketing article on recycling behavior, which was also a runner-up for the Financial Times Responsible Business Education Award for Academic Research. Her research was an inaugural winner of the AMA-EBSCO Responsible Research in Marketing Award as well as a Distinguished Winner in 2021. Most recently, her Sustainable Retailing article received the Davidson Award for the Best Paper in Journal of Retailing. She has been an invited speaker for GreenBiz’s CIRCULARITY 2.0 and the Can Manufacturing Institute, among others.
She serves as an Associate Editor for the Journal of Marketing Research and the Journal of Marketing and is on the Editorial Review Board at the Journal of Consumer Research and Journal of Consumer Psychology, among others. Winterich is President-Elect of the American Marketing Association’s Academic Council. Winterich also enjoys teaching sustainability marketing to undergraduate students.
Select Research Publications:
Vadakkepatt, G. G., Winterich, K. P., Mittal, V., Zinn, W., Beitelspacher, L., Aloysius, J., ... & Reilman, J. (2021). Sustainable Retailing. Journal of Retailing, 97 (1), 62-80. https://doi.org/10.1016/j.jretai.2020.10.008
Lee, Saerom and Karen Page Winterich (2022), “The Price Entitlement Effect: When and Why High Price Entitles Consumers to Purchase Socially Costly Products,” Journal of Marketing Research, forthcoming, https://doi.org/10.1177/00222437221094301.
Xu, Felix, Lisa E. Bolton, and Karen Page Winterich, (2021), “How Do Consumers React to Company Moral Transgressions? The Role of Power Distance Belief and Empathy for Victims,” Journal of Consumer Research, 48 (1), 77-101.
Winterich, Karen Page, Gergana Y. Nenkov, and Gabriel E. Gonzales, (2019), “Knowing What it Makes: How Product Transformation Salience Increases Recycling,” Journal of Marketing, 56 (3), 1-17.
Lee, Sae Rom, Hans Baumgartner, and Karen Page Winterich (2018), “Did They Earn It? Observing Unearned Luxury Consumption Decreases Brand Attitude When Observers Value Fairness,” Journal of Consumer Psychology.
Winterich, Karen Page, Manish Gangwar, and Rajdeep Grewal (2018), “When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements,” Journal of Marketing, 82 (3), 70-86.
Lee, Saerom, Lisa Bolton, and Karen Page Winterich, (2017), “To Profit or Not to Profit? The Role of Greed Perceptions in Consumer Support for Social Ventures,” Journal of Consumer Research, 44 (1: December), 853-876.
Kaikati, Andrew M., Carlos J. Torelli, Karen Page Winterich, and Maria A. Rodas (2017), “Conforming Conservatives: How Salient Social Identities Can Increase Donations,” Journal of Consumer Psychology, 27 (4: October), 422-434.
Winterich, Karen Page, Rebecca Walker Reczek, and Julie R. Irwin (2017), “Keeping the Memory but not the Possession: Memory Preservation Mitigates Identity Loss from Product Disposition,” Journal of Marketing, 81 (September), 104-120
Editor, Journal of Macromarketing, 2016-2019
Dr. Peterson received his Ph.D. in marketing from Georgia Tech in 1994 and joined the UW faculty in Fall 2007. He worked as a quantitative research analyst in the marketing research industry for two years after graduating from Georgia Tech before beginning his academic career at the University of Texas at Arlington in 1996. At UT-Arlington, Dr. Peterson developed the qualitative research course for students in the Master of Science in Marketing Research program. He taught this course for ten consecutive years. In these ways, Dr. Peterson brings a rare versatility to research design issues. He has extensive experience using quantitative, as well as qualitative approaches. Dr. Peterson is the author of the SAGE Publications book Sustainable Enterprise: A Macromarketing Approach www.sustainabilitysage.com. He currently serves on the editorial policy board for the Journal of Macromarketing and was elected to be the editor of the Journal of Macromarketing beginning in January 2016. Dr. Peterson was a Fulbright Scholar at Bilkent University in Ankara, Turkey in 2006. He has also taught as a Senior Fulbright Lecturer for the US State Department in Damascus, Syria, in UTA's Executive MBA program in Beijing, China, at Southern Methodist University, and at Ecole des Hautes Études Commerciales de Montréal. During the 2014 - 2015 academic year, he was a visiting professor at Wake Forest University.
Peterson, Mark. “Using Macromarketing to Teach Business Sustainability”, Journal of Marketing Education, 2021, forthcoming.
Refereed Journal Articles
Peterson, Mark. “Using Macromarketing to Teach Business Sustainability”, Journal of Marketing Education, 2021, forthcoming.
Peterson, Mark. “Teaching the Online Marketing Research Course to MBA Students”, Journal of Marketing Education, 2021, 43(3): 371–385.
Peterson, Mark, Elizabeth Minton, Richie Liu and Darrell Bartholomew, “Sustainable Marketing and Support for Sustainable Businesses”, 2021, Sustainable Production & Consumption, 27: 157-168 [Impact factor 5.03 Scimago Q1, Scimago Journal Ranking 1.02].
Peterson, Mark and Heejung Park “Hope for a Stronger Discipline of Marketing”, Journal of Global Scholars of Marketing Sciencei>, 2021 31(2), 162-177. [Impact factor .80]
Peterson, Mark and Robert Godby “Citizen Participation in Political Markets: Extending Service-Dominant Logic to Public Policy” Journal of Public Policy & Marketing, 2020, vol. 39 (4), 412-429. [Impact factor 2.46, Scimago Journal Ranking 1.22]
Peterson, Mark. “A High-Speed World with Fake News: Brand Managers Take Warning.” 2020 Vol. 29 No. 2, pp. 234-245 Journal of Product & Brand Management. [Impact factor 2.02, Scimago Journal Ranking 0.86]
Peterson, Mark. "Modeling Country Entrepreneurial Activity to Inform Entrepreneurial -Marketing Research." Journal of Business Research, 2020 Vol. 113, (March) 105-116 [Impact factor 4.08, Scimago Journal Ranking 1.68]
Peterson, Mark, and Travis Simkins. "Consumers' Processing of Mindful Commercial Car Sharing." Business Strategy and the Environment, 2019, 28(3), 457-465. [Impact factor 5.36, Scimago Journal Ranking 2.17]
Shultz, Clifford J., Jr. and Mark Peterson, “A Macromarketing View of Sustainable Development in Vietnam,” Environmental Management, 2019, 63(4), 507-519. [Impact factor 2.38, Scimago Journal Ranking 0.91]
McGee, Jeffrey and Mark Peterson, “The Long-Term Impact of Entrepreneurial Self Efficacy and Entrepreneurial Orientation on Venture Performance”, Journal of Small Business Management, 2019, 57(3): 720-737. [Impact factor 3.12, 1.84]
Peterson, Mark, and David Feldman. "Citizen Preferences for Possible Energy Policies at the National and State Levels." Energy Policy 2018, 121 (2018): 80-91. [Impact factor 4.04, Scimago Journal Ranking 1.99].
Sauder School of Business | University of British Columbia | Canada
Dr. Kate White holds a Professorship in Consumer Insights, Prosocial Consumption, and Sustainability at the UBC Sauder School of Business. She is also the Senior Associate Dean of Equity, Diversity, Inclusion, and Sustainability and the Academic Director of the Peter P. Dhillon Centre for Business Ethics.
Kate’s research focuses on how to encourage ethical and sustainable consumer behaviours. She is the author of the Elusive Green Consumer in Harvard Business Review and 50 published articles topics related to the psychology of consumption and encouraging more sustainable consumer behaviours.
Kate was honored as one of the top 5 Marketing Researchers in the world by the American Marketing Association and has been inducted to the College of Arts and Sciences, Royal Society of Canada. She was recently awarded a Canada Clean 50 Award for thought leadership in the domain of sustainability, the UBC Killam Research Award, and the American Marketing Association’s Award for Responsible Research in Marketing.
Kate currently serves as Associate Editor for the Journal of Marketing Research and is on the editorial review boards of the Journal of Consumer Research, the Journal of Marketing, and the Journal of Consumer Psychology.
Kate has collaborated on various behaviour-change projects with organizations such as The City of Calgary, Starbucks, Lululemon, Proctor and Gamble, The Share, Reuse, Repair Initiative, TransLink, My Sustainable Canada, and United Way.
White, K., Habib, R., and Hardisty D. (2019) “How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework,” in press, Journal of Marketing.
White, K., Habib, R., and Hardisty D. (2019), “The Elusive Green Consumer,” Harvard Business Review, July-August, 124-133.
Simpson, B., Robertson, J., and White, K. (2019), “How Co-Creation Increases Organizational and Corporate Social Responsibility Engagement: The Role of Self-Construal,” accepted, Journal of Business Ethics.
Naylor-Reczek, R., Trudel, R., and White, K. (2018) “Focusing on the Forest or the Trees: How Abstract Versus Concrete Construal Level Predicts Responses to Eco-Friendly Products,” Journal of Environmental Psychology, 57, 87-98.
Simpson, B., White, K., and Laran J. (2018), “When Public Recognition for Charitable Acts Backfires: The Role of Consumer Self-Construal,” Journal of Consumer Research, 44 (6), 1257–1273.
National University of Singapore | Singapore
Jochen Wirtz is Vice Dean MBA Programmes and Professor of Marketing at the NUS Business School, National University of Singapore. Dr Wirtz has published over 300 academic articles, book chapters and industry reports, including 6 features in Harvard Business Review. His over 20 books include Intelligent Automation: Learn How to Harness Artificial Intelligence to Boost Business & Make Our World More Human (2021), Services Marketing: People, Technology, Strategy (9th edition, 2022), and Essentials of Services Marketing (4rd edition, 2022). With translations and adaptations for over 26 countries and regions, and combined sales of almost 1 million copies, they have become globally leading services marketing text books.
In recognition of his excellence in research and teaching, Professor Wirtz has received over 50 awards, including the Christopher Lovelock Career Contributions to the Services Discipline Award in 2019 (the highest recognition of the American Marketing Association (AMA) service community), the Academy of Marketing Science (AMS) 2012 Outstanding Marketing Teacher Award (the highest recognition of teaching excellence of AMS globally), and the prestigious, top university-level Outstanding Educator Award at NUS. He also was the winner of the inaugural Outstanding Service Researcher Award 2010 and the Best Practical Implications Award 2009, both awarded by Emerald Group Publications.
University of Pittsburgh | USA
CB Bhattacharya is the H.J. Zoffer Chair in Sustainability and Ethics at the Katz Graduate School of Business, University of Pittsburgh. He is a world-renowned expert in business strategy innovation aimed at increasing both business and social value. His research and teaching focus specifically on how companies can use underleveraged “intangible assets” such as corporate identity, reputation, corporate social responsibility and sustainability to strengthen stakeholder relationships and drive firm market value.
Prof. Bhattacharya has published over 100 articles and has over 39,000 citations per Google Scholar, placing him among the top 50 cited marketing academics per Google Scholar and the top 1% of marketing academics per a Stanford University study. His latest book entitled Small Actions Big Difference: Leveraging Corporate Sustainability to Drive Business and Societal Value was published by Routledge in 2019. He is co-author of the book Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value and co-editor of the book Global Challenges in Responsible Business, both published by Cambridge University Press. He has served on the Editorial Review Boards and served as Editor of special issues of many leading publications. Prof. Bhattacharya is the founder of the Center for Sustainable Business at Pitt as well as the ESMT Sustainable Business Roundtable, a forum with more than 25 multinational members, aimed at discussing opportunities and challenges in mainstreaming sustainability practices within organizations. In 2007 he started the Stakeholder Marketing Consortium with support from the Aspen Institute.
Prof. Bhattacharya is part of a select group of faculty members that have been named twice to Business Week’s Outstanding Faculty list. He is on the #thinklist of the University of Bath, a list of influential faculty thinkers on issues of responsible business. He has won several best paper awards, teaching awards and research prizes. He was also a finalist for the Aspen Institute’s Faculty Pioneer Award in 2007. In addition, he received the Emory Williams Distinguished Teaching Award in 1995, the highest teaching award at Emory University.
He received his PhD in Marketing from the Wharton School of the University of Pennsylvania in 1993, his MBA from the Indian Institute of Management in 1984 and his Bachelors (with Honors in Economics) from St. Stephens College, Delhi in 1982. Before joining ESMT in 2009, he was the Everett W. Lord Distinguished Scholar and Professor of Marketing at the School of Management at Boston University. Before joining Boston University, he was on the faculty at the Goizueta Business School, Emory University. Prior to his PhD, he worked for three years as a Product Manager in Reckitt Benckiser plc.
Prof. Bhattacharya has conducted research and consulted for many organizations such as Allianz, AT&T, Bosch, Eli Lilly, E.ON, General Mills, Green Mountain Coffee, High Museum of Art, Hitachi Corporation, Procter & Gamble Company, Prudential Bank, Timberland and Unilever. As an expert in corporate responsibility and sustainability, he is often interviewed and quoted in publications such as Business Week, BBC, Forbes, Financial Times, Newsweek, The New York Times and The Economist and on TV stations such as Times Now, CBS and PBS. He frequently delivers keynote speeches or brings in his insights as a panelist at company, industry, and academic conferences and conventions.
Journal Publications (39,000+ citations per Google Scholar)
Bhattacharya CB, S Sen, LM Schons and M Neureiter (2022), Corporate Purpose and Employee Sustainability Behaviors, Journal of Business Ethics
Neuriter M and CB Bhattacharya (2021), Why do boycotts sometimes increase sales? Consumer activism in the age of political polarization, Business Horizons, 64, 5, 611-620
Bhattacharya, CB. (2020). Taking Ownership of a Sustainable Future. Mckinsey Quarterly.
Bhattacharya, CB. (2018). How to Make Sustainability Every Employee’s Responsibility. Harvard Business Review.
Du, S., Yu, K., Bhattacharya, CB, and Sen, S. (2017). The Business Case for Sustainability Reporting: Evidence from Stock Market Reactions. Journal of Public Policy & Marketing, 36(2), 313-330.
Bhattacharya, CB, and Polman P. (2017). Sustainability lessons from the front lines. Sloan Management Review 58(2): 71-78.
Sen, S., Du, S., and Bhattacharya, CB (2016). Corporate social responsibility: A consumer psychology perspective. Current Opinion in Psychology 10: 70-75.
Korschun, D., Bhattacharya, CB, and Swain, S. D. (2014). Corporate social responsibility, customer orientation, and the job performance of frontline employees. Journal of Marketing 78(3): 20–37.
Boston College | USA
Sandra Waddock is Galligan Chair of Strategy, Carroll School Scholar of Corporate Responsibility, and Professor of Management at Boston College's Carroll School of Management. She is a member of the Steward Communications teams of Bounce Beyond and a member of the Steward team for GANE (Global Assessment for a New Economics). She has published over 180 papers and chapters and 15 books and received multiple lifetime achievement awards. Her newest book is Transforming towards Life-Centered Economics (Business Expert Press, 2020). Current research interests include transformational system change, memes and narrative, flourishing life, intellectual shamanism, management education, and wisdom, among others.
Rawls College of Business | Texas
Dr. Atul Parvatiyar is a Professor of Marketing Practice and Former Director of the Center for Sales & Customer Relationship Excellence at Rawls College of Business Administration, Texas Tech University. He is a Fellow of the Chartered Institute of Marketing and the Direct Selling Education Foundation.
Dr. Parvatiyar is an author of many academic articles and books on marketing theory, relationship marketing, and sustainability. He is considered a thought leader, and his publications have received more than 11,000 citations per Google Scholar. His co-authored paper (with Jagdish Sheth) on sustainable marketing is the most cited and most read article published within the last three years in the Journal of Macromarketing. He is also a co-author (with Jagdish Sheth and Can Uslay) of the recently released book -Marketing Theory: Evolution and Evaluation of Schools of Marketing Thought by Wiley India (2022).
Previously, Dr. Parvatiyar taught at the Goizueta Business School of Emory University, where he won the MBA Teaching Award and was Associate Director of the Center for Relationship Marketing. In addition, he has been a visiting professor in Austria, India, Norway, Spain, Singapore, and UAE.
Between 2001 and 2016, Atul ventured into entrepreneurship, establishing the Institute for Customer Relationship Management (iCRM) and iCRM Digital Inc., leading a team of researchers, consultants, and software professionals in the USA, UK, India, Malaysia, & Singapore. His local venture in Malaysia was accorded the prestigious Multimedia Super Corridor Company (MSC) status for its innovative products and technologies by the Malaysian Government.
He is an experienced consultant on global customer strategies and sustainability practices. His clients have
included Fortune 500 companies such as Allstate Insurance, Bank of America, Bose Corporation, The Coca-Cola Company, Celcom (Malaysia), Cellcard (Cambodia), CIMB Bank, Colonial Pipeline Company, Federal-Mogul, Kimberly-Clark, Kuok Group (Singapore), Levi’s, Milliken, Nautilus, Panasonic, PRG-Schultz, Reynolds Consumer Products, Shoppers’ Stop, Siemens, Telekom Malaysia, Toyota, Xerox, and others. He has also led significant research projects for industry associations, such as Consumer Brands Association (CBA) and Foodservice Sales & Marketing Association (FSMA).
He joined Texas Tech University in 2018 and won the 2020 Professing Excellence Award. Students nominated him for the prestigious 2021 Diamond Award and the 2021 & 2022 Rawls Undergraduate
Distinguished Teaching Award. In addition, he serves as a mentor to many students and startup companies at the TTU Innovation Hub. In 2005, Atul received the Distinguished Alumni award from his alma mater, the Institute of Management Studies, Banaras Hindu University.
|Full Paper or Abstract Submission Deadline||Monday, October 3, 2022 (First Deadline)|
|Monday, November 7, 2022 (Extended Deadline)|
|Notification of Acceptance/Rejection||Wednesday, November 23, 2022 (First Deadline)|
|Wednesday, January 10, 2023 (Extended Deadline)|
|Revision Submission Deadline||Friday, December 16, 2022||Symposium Dates||March 14-16, 2023|
Manuscripts and abstracts submitted to RISM2023 will be double blind peer reviewed.
Symposium attendees will receive a "Certificate of Participation" in RISM2023.
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Izmir Katip Celebi University – Turkey
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Berkeley Haas School of Business – USA
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Nnamdi Azikiwe University – Nigeria
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University of Salamanca – Spain
University of Western Australia – Australia