Honolulu CC Communication Arts student wins national award

Jillian Roque receives silver at 2012 national ADDY Awards

Honolulu Community College
Billie K T Lueder, (808) 845-9187
Communications and External Affairs, Chancellor's Office, Honolulu Community College
Posted: Jun 21, 2012

Roque at the 2012 National ADDY Awards in Austin, Texas.
Roque at the 2012 National ADDY Awards in Austin, Texas.
Communication Arts student Jillian Roque represented the state of Hawai‘i at the prestigious 2012 National ADDY Awards in Austin, Texas, on June 5, 2012, sponsored by the American Advertising Federation (AAF).  An impressive 5,597 student entries were submitted for the national ADDY Awards, and only 66 students walked away with an ADDY with Roque being among that prestigious group.
“I got to see outstanding work from all across the nation from professionals in the industry and other aspiring student designers like myself. It was great to hear from the professionals the thought process behind their winning work. It was very inspiring and motivating to see the many design and creative solutions executed to meet the needs of the client,” shared Roque.
AAF is the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry. The AAF Student ADDY Awards Competition is a unique national awards program designed specially for college students. Roque’s brochure entry received silver distinction at the April 21st Pele Awards in Honolulu that was then entered into the national competition.
A 2002 Pearl City High graduate, Roque went on to complete her undergraduate degree in biology at the University of Hawai‘i at Mānoa. She was half way through her master of science degree program at Mānoa when she realized that her true passion was not science, but art.  She returned to school in the Communication Arts program at Honolulu Community College.
Her award-winning brochure is an impressive hardbound booklet for Urban Woods that incorporated the company’s philosophy of transforming reclaimed garbage into beautiful furniture pieces. Using dissolving photos, the interactive brochure was a visual delight for the judges.
Roque will graduate with her associate of science degree in Communication Arts in Spring 2013, and hopes to pursue a career as a graphic designer. Along with carrying a full course load, she interns at the Pacific Center for Advanced Technology Training (PCATT) where she, among other things, designs marketing collateral for PCATT, and is a student assistant at UH Mānoa in the biology department.
“The caliber of work at the show has given me the motivation to work even harder and push the limits of my work. It's a highly competitive field and I want to do whatever I can to make my work standout from the rest. This experience has given me even more confidence in my abilities as an aspiring designer and for myself overall. Career-wise my heart is finally where it belongs,” said Roque.