VNR: lululemon | UH collection draws hundreds to Mānoa Bookstore

lululemon | UH signage

Link to video and sound (details below): https://spaces.hightail.com/receive/IzQOWL6Djs 

The lululemon | UH collection made its in-store debut exclusively at the University of Hawaiʻi at Mānoa Bookstore on Friday, August 8. About 200 people lined up before the doors opened at 8 a.m. The first person lined up before 5 a.m.

UH Mānoa is the first university featured by lululemon in Hawaiʻi. The collection features a range of athletic and casual wear. Online sales and an in-store pickup option will be available beginning on Monday, August 11, limited to what remains in stock.

The collection is expected to welcome new products with a fall stock refresh that will include seasonal items. The UH branded items are exclusive to the UH Mānoa Bookstore. The particular green color of products is also only available at the campus store.

UH Mānoa Bookstore is the 99th campus store that lululemon has set up shop.

The product launch is one of a series of recent UH collections with national brands such as Nike and Carhartt and local companies such as Kahala and Fitted. UH Bookstore encourages the public to follow its social media accounts to learn about the upcoming products first.

Link to video and sound (details below): https://spaces.hightail.com/receive/IzQOWL6Djs 

VIDEO: TRT 2:09

BROLL: :00-1:25

Shots of line outside of Mānoa Bookstore

People shopping lululemon | UH collection launch in store

SOUND:

Staci Yoshihara, UH Bookstore Assistant Director (:19)

“We knew lululemon was in the college arena, and so we wanted to partner with them, just didn’t know exactly how to make that contact happen. Fortunately, with a connection through the Athletics Department, we were able to make that happen. It’s been about a year in the planning, but we are here!”

Yoshihara (:12)

“So we knew lululemon was going to be a huge launch in the bookstore—I don’t think we quite expected the line to be so long, with hundreds in line, but you know, not surprised because lululemon is a brand name.”

Micah Alejado, UH Football Quarterback (:10)

“Just being able to wear it is just, I mean it’s fun because you go to UH, I can rep this everywhere when I go to class, at home. I love it, it’s fun and super comfortable, and obviously I’m not the only one.”