March 1, 2023 Book Talk- Olga Fedorenko “Flower of Capitalism”
The Center for Korean Studies, University of Hawaii at Manoa presents:
Book Talk: Olga Fedorenko, "Flower of Capitalism - South Korean Advertising from Humanism to Terrorism" on March 1, 2023.
Advertising in South Korea is habitually referred to as a “flower of capitalism.” Rarely dismissed as an intrusive commercial message, South Korean advertising is often celebrated for the humanist societal ideals it may advance. This presentation, based on Fedorenko's new book, shows how contests over advertising freedoms and obligations become a focal point for challenges to corporate power in post-millenial South Korea.
