Professor of Marketing
Chair, Department of Marketing
Shidler College Distinguished Professor
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BA 1994, Nanjing Normal University
MA 1999, University of Minnesota (Twin Cities)
PhD 2001, University of Minnesota (Twin Cities)
Professor Chen received her Ph.D. and M.A. from the University of Minnesota at Twin Cities. Prior to that, she had years of industry experience in Hong Kong and Germany. Professor Chen’s research interests include advertising effectiveness, e-commerce, IT usage and cross-culture consumer behavior. She is a member of Association of Consumer Research and American Marketing Association. She also serves on the advertising research committee of the American Academy of Advertising. Her research has been published in Journal of Advertising, Journal of Advertising Research, Journal of Interactive Advertising and Asian Journal of Communication. Her interests include advertising effectiveness, e-commerce, IT usage and cross-culture consumer behavior.
- “The Wisdom of Two Sages: Design Business Model by Combining Sun Tzu and Confucius,” (w/ William D. Wells) Asian Journal of Communication, 1998, 8(2): pp.168-193.
- “Melodies and Counterpoints: American Thanksgiving and the Chinese Moon Festival,” Advances in Consumer Research, 1998. “A Tale of Two Cities-A Buying Behavior Perspective,” Advances in Consumer Research, 1999.