*D. L. Alden, PhD—health care decision making, brand communications, cross-cultural psychology
*L. B. Cheatham, PhD—consumer psychology, advocacy, and well-being, marketing research
*Q. Chen, PhD—social technology, innovation, marketing strategy, knowledge management
*N. Hartmann, PhD—personal selling, sales management, retail management
*M. Hu, PhD—luxury marketing, international marketing, consumer behavior research
*A. P. Palia, DBA—strategic market planning, positioning, marketing decision support systems
*N. E. Synodinos, PhD—consumer behavior, marketing research
*S. L. Vargo, PhD—marketing theory, service-encounter evaluation, buyer-seller relationships, brand evaluation and extension
*Y. Zheng, PhD—judgement and decision making, consumer welfare, marketing strategy
Degrees Offered: BBA in marketing
The Academic Program
Marketing (MKT) involves studying the ways that organizations create and maintain mutually satisfying exchanges between themselves and their customers. Marketing course work helps students learn how to effectively and efficiently manage components of the marketing mix: product, distribution, communications, and price.
Marketing offers courses in marketing research, marketing strategies, consumer behavior, personal selling, internet marketing, advertising and promotion, entrepreneurial marketing, retailing, and multinational operations. After completing the marketing major, the student should possess knowledge that is applicable to a wide range of professional careers. These careers include advertising account executive, marketing manager, sales manager, and marketing research manager.
BBA in Marketing
- MKT 311, 321, and 391
- Two elective courses from MKT 331, 332, 341, 351, 352, 361, 362, 363, 372, 381, 410, 411B
For information on a Bachelor Degree Program Sheet, go to programsheets/.