Focuses on the evolving field of customer relationship management. Students learn how to manage marketing information and decision-making systems that maximize customer retention and build long-term relationships. A-F only. Pre: BUS 311, or consent.
Focuses on the evolving field of customer relationship management. Students learn how to manage marketing information and decision-making systems that maximize customer retention and build long-term relationships. A-F only. Pre: BUS 311, or consent.