Analysis of consumer behavior and motivation; principles of learning, personality, perception, and group influence, with emphasis upon mass communication effects. Pre: BUS 312 or consent. (Cross-listed as PSY 385)
In-depth coverage of the major communication tools used in marketing such as advertising, sales promotion, public relations and the internet. Emphasis on integrated marketing communications. Pre: BUS 312 or consent.
Management of integrated marketing communications campaigns. Includes: conducting target market and competitor research, developing creative content and media strategies, production of communication materials and completion of major real world project. Pre: 331 and BUS 312.
Analysis of opportunities and challenges in physical and digital retailing management: physical layout and digital design; merchandise planning; organizational forms; expense analysis; integration of physical/digital programs. Pre: BUS 312 or consent.
Emphasis on selling technique, social-psychological principles of persuasion, and interpersonal communication. Lecture, discussion, and application of relevant principles and techniques. A-F only. Pre: BUS 312 or consent.
Delves into selling and the sales management process. Through a variety of activities, students experience applying selling techniques, sales planning, recruiting and training salespeople, methods of motivating and compensating, territory management and sales team communications. Pre: BUS 312 or consent.
Study and discussion of significant topics and problems in the field of marketing. May be repeated four times with change in topic. Pre: consent and usually senior standing.
Provides comprehensive understanding of digital marketing’s growing role in new product development; marketing research; direct sales; and marketing communications. Students learn multiple digital tools for analysis of customer behavior. Real-world projects provide opportunities for application. Pre: BUS 311 and BUS 312, or consent.
Focuses on the evolving field of customer relationship management. Students learn how to manage marketing information and decision-making systems that maximize customer retention and build long-term relationships. A-F only. Pre: BUS 311, or consent.
Provides environmental knowledge and managerial tools that help for profit and not-for-profit organizations address pressing issues like global warming, plastic pollution, and fair trade while earning surplus revenue and remaining socially accountable. Pre: BUS 312 or consent.
Examines role of marketing in the formation and launch of entrepreneurial ventures within and outside of ongoing businesses. Emphasis on new product development and low cost, high impact marketing activities. Pre: BUS 312 or consent.
Principles and topics related to international marketing, with emphasis on strategic planning and applications. Pre: BUS 312 or consent.
Decision-making by the marketing executive; integration of all elements of the marketing program based on actual business situations. Pre: 311, 321; or consent.
Reading and research in a special area of major under direction of faculty member(s). Project must include statement of objectives, outline of activities planned, results expected, and how they are to be reported and evaluated. Must be approved in advance by the department chair and the faculty advisor. Repeatable unlimited times.
Focuses on computer software tools designed to help managers make more informed marketing decisions. Through hands-on experience, students learn software skills useful in marketing management, marketing research, sales and advertising. A-F only. Pre: BUS 310 and BUS 312; or consent.
Application of creative process to problems encountered in venture creation/growth. Student problem-solving styles are characterized and implications drawn for generation of breakthrough ideas. Tools for facilitating creative solutions to marketing problems are investigated. Pre: junior standing and BUS 312; or consent.
Designed to help students better understand how consumers process information, form attitudes, and make decisions. Draws on theories from social sciences to help students manage consumer needs and satisfaction. A-F only. Graduate students only. Pre: BUS 623 or consent of instructor. (Alt. years)
Sales managers participate in diverse activities including hiring, designing and implementing training programs, in-field coaching and development, motivating and compensating employees, and team building. Helps students develop knowledge and skills in these areas. A-F only. Graduate students only. Pre: BUS 623 or consent of instructor. (Alt. years)
A case course in the application of advanced marketing methods. Pre: BUS 623 or consent.
Specialized study of Japanese marketing systems, considers both global and domestic marketing activities in the context of the Japanese economy. Pre: BUS 623 or consent.
Integrated and comparative approach to international marketing management. Emphasis on the development of a competitive strategy in a global environment. Applications to both developing and industrialized markets. Pre: BUS 623 or consent.
The study of brands and strategic brand management with emphasis on developing integrated advertising, sales promotion, public relations, and internet communication strategies that build brand equity. Includes relevant theory and real world applications. Pre: BUS 623 or consent.
Examines use of marketing research/data analytics to support marketing management. Topics include: research process; survey design; sampling; measurement; primary data analysis; customer data analytics; digital media analytics. Real world project reinforce learning. Pre: BUS 621, BUS 623, or consent.
Thought processes that relate to creativity. Through a series of exercises, students experience enriched creativity and enhanced communication skills. Pre: BUS 623 or consent.
Conceptual understanding of distinctive aspects of services, services management, and services research. Pre: BUS 623 or consent.
Examines digital marketing’s role in new product development; direct sales; marketing communications via the internet, social media, and mobile devices; and digital tools such as online tracking and analysis. Real activities provide opportunities for application. A-F only. Pre: BUS 623 or consent. (Fall only)
Provides training on managing patient communications in general and shared decision making in particular. Increases ability to use tools available to improve patient-provider decision making quality and satisfaction. A-F only. Pre: BUS 623.
Significant topics, problems in marketing. Repeatable unlimited times. Pre: BUS 623 or consent.
Focuses on the building blocks of theory, their use, and evolution within a marketing context. Explores marketing theories, theory construction, and the creation of marketing knowledge. A-F only. Pre: PhD student status in business administration or consent.
Focuses on consumer behavior theory. Provides in-depth review of important published work in traditional and cross-cultural consumer behavior fields. A-F only. Pre: PhD student status in business administration or consent.
Focuses on theories of strategic marketing and planning. Explores the theoretical principles of marketing concepts, tools, and processes that can be used to help an organization develop a sustainable competitive advantage. A-F only. Pre: PhD student status in business administration or consent.
Selected topics in any aspect of marketing to increase exposure to the range of issues researchers commonly confront. A-F only. Pre: PhD student status in business administration or consent.
Reading and research in an area of marketing under the direction of faculty member(s). A-F only. Pre: PhD student status in international management or consent.