Using Surveys for Understanding and Improving University Educational Programs

This workshop provides advice on using surveys in university departments/programs, focusing on assessment project planning, survey development, and administration.

PowerPoint and Handout

Surveys are often the first method we think of to collect data for outcomes assessment and program evaluation purposes, yet the development and use of good surveys may be less straightforward than presumed. The overall goal of the workshop is to help faculty develop and administer quality surveys that produce useful information for various program development aims. A key idea emphasized during the workshop is that careful consideration of assessment uses throughout a survey project increases the likelihood that results will be used toward meaningful program understanding and/or improvement.

By participating in the workshop, attendees will be able to . . .

  • understand that useful assessment issues from specified assessment purposes/aims (in the form of assessment questions and assessment uses);
  • identify surveys as an appropriate data collection/assessment tool (given assessment questions and uses);
  • draft useful survey items (i.e., high-quality items that collect information related to assessment questions and that enable assessment uses);
  • understand that stated uses of assessment should inform planning, development, and implementation of survey assessment methods.

Date/time/location: Friday, August 31, 2012, 2:00-3:00 PM, KUY106