Unit: Marketing
Program: Marketing (BBA)
Degree: Bachelor's
Date: Thu Oct 10, 2013 - 4:03:44 pm

1) Below are your program's student learning outcomes (SLOs). Please update as needed.

Assurance of Learning Goals Bachelor of Business Administration Shidler College of Business University of Hawaii Manoa 1. Communicate effectively in writing and oral presentations Objectives: 1 Students will give an effective oral presentation [Assessed in BUS345] 2. Students will write an effective report [Assessed in BUS345] 2. Manage and use technology in a business setting Objectives: 1. Students will explain information technology usage across different business processes and functions. [Assessed in BUS311] 2. Students will be able to evaluate the costs/benefits of applying technology in business. [Assessed in BUS311] 3. Students will be able to identify IT/data security and integrity issues. [Assessed in BUS311] 4. Students will be able to use IT to conduct quantitative data analysis [Assessed in BUS310] 3. Demonstrate an understanding of global business with an emphasis on the Asia Pacific region Objectives: 1. Students will describe the common principles that characterize global business. [Assessed in BUS313] 2. Students will identify and describe various comparative national risks within the context of analysis of Asia-Pacific settings. [Assessed in BUS313] 3. Student demonstrates a knowledge of the Asia-Pacific region [Assessed in BUS313] 4. Students will describe how national cultures influence business practices and relationships [Assessed in BUS 345] 4. Identify and analyze ethical issues. Objectives: 1. Identify different ethical frameworks that can be applied to business situations. [Assessed in BUS 301] Assess in BUS 315 (CPC 4/26/10) 2. Apply ethical frameworks to a business situation. . [Assessed in BUS 301] Assess in BUS 315 (CPC 4/26/10) 3. Describe how culture influences ethical perspectives. . [Assessed in BUS 301] Assess in BUS 315 (CPC 4/26/10) 4. Explain the boundaries and overlaps between ethics and law. . [Assessed in BUS 301] Assess in BUS 315 (CPC 4/26/10) 5. Discuss the consequences of ethical choices. . [Assessed in BUS 301] Assess in BUS 315 (CPC 4/26/10) 5. Effectively apply skills in a functional specialization

2) Your program's SLOs are published as follows. Please update as needed.

Department Website URL:
Student Handbook. URL, if available online:
Information Sheet, Flyer, or Brochure URL, if available online:
UHM Catalog. Page Number:
Course Syllabi. URL, if available online: NA
Other: These will be listed on the Shidler College web site, by the end of the Fall 13 Semester

3) Select one option:

Curriculum Map File(s) from 2013:

4) For your program, the percentage of courses that have course SLOs explicitly stated on the syllabus, a website, or other publicly available document is as follows. Please update as needed.


5) Did your program engage in any program assessment activities between June 1, 2012 and September 30, 2013? (e.g., establishing/revising outcomes, aligning the curriculum to outcomes, collecting evidence, interpreting evidence, using results, revising the assessment plan, creating surveys or tests, etc.)

No (skip to question 14)

6) For the period June 1, 2012 to September 30, 2013: State the assessment question(s) and/or assessment goals. Include the SLOs that were targeted, if applicable.

Marketing Objective 1: Students will demonstrate knowledge of basic issues in marketing and business in an international and/or Asian environment Marketing Objective 2: Students will develop and demonstrate skills, e.g. marketing research skill, marketing communication skill, analytic skills necessary for their future success in a contemporary marketing environment Marketing Objective 3: Students will demonstrate an understanding of the marketing profession, its organization, its ethics and responsibilities, and the impact of external factors on current and emerging marketing issues NOTE: Rubrics are not included as the Marketing department will assess achievement of BBA Goal 5 by evaluating results of a pre-post test. Results will be added to the Assessment Summary at least annually.

7) State the type(s) of evidence gathered to answer the assessment question and/or meet the assessment goals that were given in Question #6.

instructors completed spreadsheets indicating if students met or exceeded learning objectives

8) State how many persons submitted evidence that was evaluated. If applicable, please include the sampling technique used.


9) Who interpreted or analyzed the evidence that was collected? (Check all that apply.)

Course instructor(s)
Faculty committee
Ad hoc faculty group
Department chairperson
Persons or organization outside the university
Faculty advisor
Advisors (in student support services)
Students (graduate or undergraduate)

10) How did they evaluate, analyze, or interpret the evidence? (Check all that apply.)

Used a rubric or scoring guide
Scored exams/tests/quizzes
Used professional judgment (no rubric or scoring guide used)
Compiled survey results
Used qualitative methods on interview, focus group, open-ended response data
External organization/person analyzed data (e.g., external organization administered and scored the nursing licensing exam)

11) For the assessment question(s) and/or assessment goal(s) stated in Question #6:
Summarize the actual results.

40% met objectives, 60% exceeded objectives

12) State how the program used the results or plans to use the results. Please be specific.

Results are disseminated to faculty. We will hold an assessment committee meeting to discuss how to drive improvement from the results

13) Beyond the results, were there additional conclusions or discoveries?
This can include insights about assessment procedures, teaching and learning, program aspects and so on.

as our accrediting body, the AACSB is refining and re-introducing its standards, they are looking for a more dynamic assessment program, including indirect measures and more evidence of using the results to drive continuance improvement. To achieve this, more involvement from career services and faculty will be required.

14) If the program did not engage in assessment activities, please explain.
Or, if the program did engage in assessment activities, please add any other important information here.