Unit: Marketing
Program: Marketing (BBA)
Degree: Bachelor's
Date: Thu Oct 09, 2014 - 3:00:01 pm

1) Institutional Learning Objectives (ILOs) and Program Student Learning Outcomes (SLOs)

1. Communicate effectively in writing and oral presentations: Students will give an effective oral presentation.

(1b. Specialized study in an academic field, 2c. Communicate and report)

2. Communicate effectively in writing and oral presentations: Students will write an effective report

(1b. Specialized study in an academic field, 2c. Communicate and report)

3. Manage and use technology in a business setting: Students will explain information technology usage across different business processes and functions.

(1b. Specialized study in an academic field)

4. Manage and use technology in a business setting: Students will be able to evaluate the costs/benefits of applying technology in business.

(1b. Specialized study in an academic field, 2a. Think critically and creatively)

5. Manage and use technology in a business setting: Students will be able to identify IT/data security and integrity issues.

(1b. Specialized study in an academic field, 2a. Think critically and creatively)

6. Manage and use technology in a business setting: Students will be able to use IT to conduct quantitative data analysis.

(1b. Specialized study in an academic field, 2a. Think critically and creatively)

7. Demonstrate an understanding of global business with an emphasis on the Asia Pacific region: Students will describe the common principles that characterize global business.

(1b. Specialized study in an academic field)

8. Demonstrate an understanding of global business with an emphasis on the Asia Pacific region: Students will identify and describe various comparative national risks within the context of analysis of Asia-Pacific settings.

(1b. Specialized study in an academic field)

9. Demonstrate an understanding of global business with an emphasis on the Asia Pacific region: Student demonstrates a knowledge of the Asia-Pacific region.

(1b. Specialized study in an academic field)

10. Demonstrate an understanding of global business with an emphasis on the Asia Pacific region: Students will describe how national cultures influence business practices and relationships.

(1b. Specialized study in an academic field, 2a. Think critically and creatively)

11. Identify and analyze ethical issues: Identify different ethical frameworks that can be applied to business situations.

(1b. Specialized study in an academic field, 2a. Think critically and creatively, 3a. Continuous learning and personal growth, 3d. Civic participation)

12. Identify and analyze ethical issues: Apply ethical frameworks to a business situation.

(2a. Think critically and creatively, 3a. Continuous learning and personal growth, 3d. Civic participation)

13. Identify and analyze ethical issues: Describe how culture influences ethical perspectives.

(2a. Think critically and creatively, 3a. Continuous learning and personal growth)

14. Identify and analyze ethical issues: Explain the boundaries and overlaps between ethics and law.

(2a. Think critically and creatively, 3a. Continuous learning and personal growth, 3d. Civic participation)

15. Identify and analyze ethical issues: Discuss the consequences of ethical choices.

(2a. Think critically and creatively, 3a. Continuous learning and personal growth, 3d. Civic participation)

16. Effectively apply skills in a functional specialization.

(3a. Continuous learning and personal growth)

2) Your program's SLOs are published as follows. Please update as needed.

Department Website URL: http://shidler.hawaii.edu/node/1783
Student Handbook. URL, if available online:
Information Sheet, Flyer, or Brochure URL, if available online:
UHM Catalog. Page Number:
Course Syllabi. URL, if available online:
Other:
Other:

3) Select one option:

Curriculum Map File(s) from 2014:

4) For your program, the percentage of courses that have course SLOs explicitly stated on the syllabus, a website, or other publicly available document is as follows. Please update as needed.

0%
1-50%
51-80%
81-99%
100%

5) Did your program engage in any program assessment activities between June 1, 2013 and September 30, 2014? (e.g., establishing/revising outcomes, aligning the curriculum to outcomes, collecting evidence, interpreting evidence, using results, revising the assessment plan, creating surveys or tests, etc.)

Yes
No (skip to question 14)

6) For the period between June 1, 2013 and September 30, 2014: State the assessment question(s) and/or assessment goals. Include the SLOs that were targeted, if applicable.

  • Communicate effectively in writing and oral presentations
  • Manage and use technology in a business setting
  • Demonstrate an understanding of global business with an emphasis on the Asia Pacific region
  • Identify and analyze ethical issues
  • Effectively apply skills in a functional specialization
  • Marketing Objective 1: Students will demonstrate knowledge of basic issues in marketing and business in an international and/or Asian environment
  • Marketing Objective 2: Students will develop and demonstrate skills, e.g. marketing research skill, marketing communication skill, analytic skills necessary for their future success in a contemporary marketing environment
  • Marketing Objective 3:  Students will demonstrate an understanding of the marketing profession, its organization, its ethics and responsibilities, and the impact of external factors on current and emerging marketing issues

7) State the type(s) of evidence gathered to answer the assessment question and/or meet the assessment goals that were given in Question #6.

Instructor ratings of a randomly selected group of students on accomplishment of learning objectives

departmental pre test and post test of learning objectives

 

8) State how many persons submitted evidence that was evaluated. If applicable, please include the sampling technique used.

data provided by 6 instructors

9) Who interpreted or analyzed the evidence that was collected? (Check all that apply.)

Course instructor(s)
Faculty committee
Ad hoc faculty group
Department chairperson
Persons or organization outside the university
Faculty advisor
Advisors (in student support services)
Students (graduate or undergraduate)
Dean/Director
Other:

10) How did they evaluate, analyze, or interpret the evidence? (Check all that apply.)

Used a rubric or scoring guide
Scored exams/tests/quizzes
Used professional judgment (no rubric or scoring guide used)
Compiled survey results
Used qualitative methods on interview, focus group, open-ended response data
External organization/person analyzed data (e.g., external organization administered and scored the nursing licensing exam)
Other:

11) For the assessment question(s) and/or assessment goal(s) stated in Question #6:
Summarize the actual results.

90+% of students met SLO on instructor-provided survey.  Department is still calculating pre/post test results. 

12) State how the program used the results or plans to use the results. Please be specific.

Discussion of results at the assessment committee and marketing department levels.  Marketing department continuously adjusts curriculum to ensure learning objectives are met.

13) Beyond the results, were there additional conclusions or discoveries?
This can include insights about assessment procedures, teaching and learning, program aspects and so on.

n/a

14) If the program did not engage in assessment activities, please explain.
Or, if the program did engage in assessment activities, please add any other important information here.

n/a