UHWO professors publish consumer behavior, environmental quality article

University of Hawaiʻi-West Oʻahu
Julie Funasaki Yuen, (808) 454-4870
Public Information Officer, Public Relations and Marketing Department
Posted: Aug 3, 2010

Dr. Derrek Choy
Dr. Derrek Choy
Dr. Ross Prizzia
Dr. Ross Prizzia
UH West O‘ahu associate professor Dr. Derrek Choy and professor Dr. Ross Prizzia recently published an article in the peer-reviewed journal, Management of Environmental Quality. The article titled “Consumer Behavior and Environmental Quality in Hawai‘i” focuses on the relationship between consumer behavior and environment quality.
According to Drs. Choy and Prizzia, the role of consumer behavior in improving and protecting environmental quality is essential to sustainable communities. The results of the research, including a literature review and a survey of Hawai‘i consumers, supports the findings of other related studies indicating a positive relationship between environmental concern and environmentally friendly consumer behavior.
Dr. Choy is an associate professor of business administration in marketing at UH West O‘ahu. He is the coordinator of the marketing program, teaches marketing courses and advises on marketing issues in the community. Dr. Choy’s area of expertise is marketing strategy and consumer behavior in the world market.
Dr. Prizzia is chair of the Division of Professional Studies and professor of public administration at UH West O‘ahu. He is the author of numerous journal articles, book chapters and four books, and also serves as senior editor for the journal Risk, Hazards and Crisis in Public Policy and peer reviewer for the Journal of Environmental Economics, International Journal of Disaster Resilience in the Built Environment, and the American Review of Public Administration.