UH magazine Mālamalama enhances its online presence with new look and more issues

University of Hawaiʻi
Cheryl Ernst, (808) 956-5941
External Affairs & University Relations
Posted: Jan 15, 2009

HONOLULU — Mālamalama, the University of Hawaiʻi magazine, has enhanced its online presence with a new format, more online issues and multi media features. After 33 years as a print periodical, Mālamalama has evolved to meet the ever-growing demand of consumers who look to the Internet as their primary source of information. The new blog format will be published six times a year. It contains all stories that appear in the March and September print issues, as well as four additional online issues and news briefs updated weekly.

The January issue of Mālamalama Online has just been posted at www.hawaii.edu/malamalama.

"We are pleased to offer the expanded online version of the magazine as another option for our readers," said Mālamalama editor and Creative Services Director Cheryl Ernst. "Since 1966, the magazine has been produced in a variety of formats. This one is particularly enticing with its ability to provide a more interactive experience and fresh content on a weekly basis."

The new blog format, titled Mālamalama Online, takes advantage of current technology to enhance university coverage and engage readers with multi-media features such as audio recordings, slide shows and videos. It offers readers the chance to post comments. And it improves readability for a new generation of readers who view their reading material on hand-held devices.

Readers can sign up for an RSS feed at www.hawaii.edu/malamalama or follow the magazine on Twitter (visit twitter.com/malamalama) to be notified of the latest content updates, Ernst added.

The first full-color, magazine format Mālamalama was published in spring 1989. It was developed as a way to communicate primarily with alumni and donors. A limited-format online version of the magazine and downloadable PDF were first available in January 2000. Since 2004, all feature and news content has been available online in HTML or PDF format.

"Malamalama, which means ʻlight of knowledge,‘ remains the key communication tool between UH and its shareholders, continuing the magazine‘s three-decade relationship with alumni from all 10 UH campuses," Ernst added. Produced in collaboration with UH Alumni Association support staff, the magazine has absorbed the role of UHAA‘s Ka Nupepa newsletter, which provided news via email to more than 70,000 alumni.

View the new Mālamalama Online at www.hawaii.edu/malamalama. To subscribe electronically, email magazine@hawaii.edu with your name and email address; please indicate if you are a graduate of any UH campus and whether you wish to discontinue mailings of the print editions.

About Mālamalama: The University of Hawaiʻi magazine is mailed to approximately 178,000 households in Hawaiʻi and around the world in March and September. Mālamalama Online posts new issues every January, March, May, July, September and November, with content updated weekly in between issues. Notice of new online issues is sent to more than 70,000 alumni who have registered their e-mail addresses with the University of Hawaiʻi Alumni Association‘s online alumni directory at www.UHalumni.org.