Jinguang “Andrew” Zhang

Jinguang “Andrew” Zhang

Jinguang “Andrew” Zhang (Assistant Professor) is broadly interested in communication and social influence and is active in two lines of research. In one line of research, he uses social identity and self-categorization theories to explain various communicative phenomena, including third-person perceptions and public opinion perceptions. With this research program, Andrew’s long-term goal is to provide a unified theoretical framework to study and understand human communication. Andrew’s second line of research—in particular, on nonverbal communication—is informed by evolutionary theories, such as costly signaling theory and sexual selection theory. For example, he has conducted a series of experiments on men’s voice pitch as a dominance signal and women’s pitch as a courtship signal. Andrew believes that a Darwinian approach will lead to exciting new discoveries about human communication.



Ph.D. in Communication (University of California, Santa Barbara, 2013)
M.Phil in Communication (City University of Hong Kong, 2008)
B.A. in Communication (City University of Hong Kong, 2006)


Representative Publications

Zhang, J., & Reid, S. A. (2013). A self-categorization explanation for opinion consensus perceptions. Human Communication Research, 39, 269─294.

Zhang, J. (2010). Self-enhancement on a self-categorization leash: Evidence for a dual-process model of first- and third-person perceptions. Human Communication Research, 36, 190─215.


Courses Taught

Undergraduate Courses

    • COMG 364: Persuasion
    • COMG 470: Nonverbal Communication


Office: George Hall 320
Phone: 808.956.8202
Fax: 808.956.3947
E-mail: jzhang6@hawaii.edu